New Product Development

Simple rules of thumb can result in more effective decision-making than comprehensive analysis.

MIT Press author Ron Adner shares how organizations can think about building competitive advantage in new ways.

New AI applications have immense potential to revolutionize communication and deepen human relationships.

Amid pandemic-driven market changes, opportunities await organizations that proactively adjust their business strategies.

Pharma’s existing model may be a liability in the race to develop drugs and vaccines to combat COVID-19.

Find the sweet spot between what digital technologies can deliver and what customers need.

Converging technologies are realigning how organizations operate in an increasingly connected world.