Omnichannel

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Sponsor's Content | The New Era of Personalization: Why CPG Brands Must Own the Direct-to-Consumer Experience

  • MIT SMR Connections | Executive Scholar Exchange

As consumers gain more choices in how they buy products and interact with brands, consumer packaged goods companies can no longer rely on retailers for sales customer feedback. Instead, brands must take a direct-to-consumer approach across the life span of the customer relationship.

Sponsor's Content | Why a Data and Analytics Strategy Today Gives Marketers an Advantage Tomorrow

  • MIT SMR Custom Studio | Content Commissioned for Google Analytics 360 Suite

Nearly 90 percent of senior marketers in a recent survey said an understanding of user journeys across devices and channels is critical to marketing success. No wonder: Leading brands are those that build a foundation of data and analytics to deliver personalized, relevant experiences throughout the customer journey. Determining and measuring the most effective customer engagements is something each organization must do through experimentation, which requires new skills, mindsets and processes.

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