When piracy is rampant, its negative impact makes manufacturers and retailers worse off — but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a moderate level of piracy — not too much, not too little — can actually benefit the manufacturer, the retailer, and consumers, all at the same time.
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- Read Time: 4 min
Three principles show how successful retailers are responding to digital disruption and using insights to improve customer experience — not just in the end-of-year rush, but year-round.
In response to increasing consumer demands for faster deliveries without added cost, more companies are implementing IT solutions that enable access to real-time sales data and inventory data across the whole enterprise. Real-time sales and inventory information, coupled with advanced analytics enables networks to accommodate fluctuations and changes in the business environment quickly, a quality the authors call distribution agility.
- Read Time: 6 min
Box subscription companies are growing dramatically, using a high level of personalization and artificial intelligence algorithms to keep customers satisfied and eager for more. Their astute use of social media and influence marketing has also contributed to their startling success.
- Research Highlight
- Read Time: 9 min
A surprising number of high-profile Western companies have stumbled in e-commerce in China, including Amazon and Google. This article offers a list of workable strategies to succeed in Chinese e-commerce, gleaned from U.S. companies’ experiences.
There is no one-size-fits-all solution. However, in a market like China’s, where local knowledge and culture are crucial to success, more thought should be given to how to better serve local customers and adapt in a rapidly changing market.
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