New research explores the considerable potential of user-generated brands.
Innovators are more likely to achieve commercial success if they have strong networks.
To understand how breakthroughs in creativity occur, managers must understand how most collaborations work.
Companies have four ways of building businesses from within their organizations. Each approach provides certain benefits — and raises specific challenges.
Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.
Today’s world calls for less hypothesis testing and more systematic observation.
A pair of new research studies points to strategies for making the most of technology acquisitions.