Digital Marketing
Twitter Is Not the Echo Chamber We Think It Is
Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.
Politics
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Leading Change
Don’t Let Politics Block Your Digital Initiatives
Internal politics are human nature — and addressing them is key for reaching digital maturity.
Jane McConnell and Ally MacDonald
Climate Change
The High Cost of the Actions We Don’t Take
The only way we can protect what we love is by actively pursuing a stable, just, and sustainable world.
Paul Michelman
Climate Change
Finding the Middle Ground in a Politically Polarized World
Corporate activism is often framed as “take a stand or be silent.” But other alternatives exist.
N. Craig Smith and Daniel Korschun
Climate Change
The Risks of Digital Democracy
Business needs to push back — hard — against cyberthreats to elections.
Gregory Unruh and David Kiron
Culture
Neutralize Internal Politics in Digital Initiatives
A proactive approach can defuse the internal politics that often derail digital maturation.
Jane McConnell
The Obama Election: Analytics Makes the Call
Predictive analytics accurately predict the winner of the U.S. presidential election.
Global Strategy
The Evolution of Japanese Subcontracting
Toshihiro Nishiguchi and Jonathan Brookfield
Climate Change
Value Networks — The Future of the U.S. Electric Utility Industry
Electric utility companies will have to reinvent themselves to change from vertical to “virtual” integration based on value networks segmented into six areas: generation, transmission, distribution, energy services, power markets, and IT products and services.
Michael Weiner, Nitin Nohria, Amanda Hickman and Huard Smith
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