
Digital Marketing
Twitter Is Not the Echo Chamber We Think It Is
Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.
Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.
Internal politics are human nature — and addressing them is key for reaching digital maturity.
The only way we can protect what we love is by actively pursuing a stable, just, and sustainable world.
Corporate activism is often framed as “take a stand or be silent.” But other alternatives exist.
Business needs to push back — hard — against cyberthreats to elections.
A proactive approach can defuse the internal politics that often derail digital maturation.
Predictive analytics accurately predict the winner of the U.S. presidential election.
Electric utility companies will have to reinvent themselves to change from vertical to “virtual” integration based on value networks segmented into six areas: generation, transmission, distribution, energy services, power markets, and IT products and services.