Content Sponsored by Tata Consultancy Services
The New Era of Personalization
New competitors will require consumer packaged goods companies to engage directly with consumers.
Product Development
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Developing Strategy
How a Group of NASA Renegades Transformed Mission Control
Lessons on how to balance efficiency and innovation from NASA’s rebel innovators.
Loizos Heracleous, Christina Wawarta, Steven Gonzalez, and Sotirios Paroutis
Project Management
Agile Is Not Enough
Three impediments in particular work against agile adoption in most organizations.
Will Poindexter and Steve Berez
Innovation Strategy
The Promise of Targeted Innovation
In the consumer goods industry, small R&D bets often outperform big ones.
Marcel Corstjens, Gregory S. Carpenter, and Tushmit M. Hasan
Executing Strategy
A Better Way to Bring Science to Market
New markets for judgment bridge critical gaps between scientific breakthroughs and commercial markets.
Joshua S. Gans
Collaboration
We Must Rescue ‘Win-Win’ From Its Buzzword Status
Companies often compete as members of networks, making collaboration essential for getting work done.
Amit S. Mukherjee
Leading Change
The Case Against Agility
Ideas that have anchored technological decision-making have become unsuitable for the emerging world.
Amit S. Mukherjee
Developing Strategy
Harnessing the Secret Structure of Innovation
Innovation success is the result of a deliberate search using key information signals.
Martin Reeves, Thomas Fink, Ramiro Palma, and Johann Harnoss
Collaboration
The Customer-Inventor Revolution
The ways that consumer-users improve product through tinkering has evolved over the past decade.
Leslie Brokaw
Analytics & Business Intelligence
IoT and Developing Analytics-Based Data Products
In this webinar, Thomas H. Davenport and Stephan Kudyba discuss the process of developing a new generation of data products.
Thomas H. Davenport, Stephan Kudyba, and Steven Paul
Analytics & Business Intelligence
Free Webinar, Dec. 1: IoT and Developing Analytics-Based Data Products
Live webinar with MIT SMR authors of “Designing and Developing Analytics-Based Data Products.”
Deborah Gallagher
Analytics & Business Intelligence
Designing and Developing Analytics-Based Data Products
The information economy is giving way to an economy focused on analytics-based data products.
Thomas H. Davenport and Stephan Kudyba
Better Management Through A/B Testing
What’s happening this week at the intersection of management and technology: A/B testing as a management tool; telepresence robotics for a more inclusive workforce; three rules for leading successful virtual meetings.
Theodore Kinni
New Product Development
R&D, Meet E&S (Experiment & Scale)
Fast, iterative “virtual research centers” are edging out traditional approaches to R&D.
Michael Schrage
Executing Strategy
Navigating the Patent Minefield Through Consortia
Tech consortia help reduce patent risk, but managers must weigh the pros and cons for innovation.
David Lopez-Berzosa, Annabelle Gawer, and Gonzalo Camarillo
New Product Development
A Lesson in Managing Digital Disruption from Fintech
What’s happening this week at the intersection of management and technology.
Theodore Kinni
New Product Development
Getting Product Development Right
Companies must better gauge whether potential customers will appreciate their innovations.
Martha E. Mangelsdorf
Marketing Strategy
Why Great New Products Fail
Companies often don’t focus enough on understanding how customers decide what to purchase.
Duncan Simester
Analytics & Business Intelligence
Now That Your Products Can Talk, What Will They Tell You?
Products connected to the Internet of Things are providing unprecedented levels of information.
Suketu Gandhi and Eric Gervet
Global Strategy
Developing New Products in Emerging Markets
A successful innovation developed by Cisco’s R&D unit in India offers practical insights.