Product Development
Latest
Executing Strategy
Collaborating With the Right Partners
R&D alliances with suppliers or universities are more likely to be fruitful.
Larry Yu
Innovation Strategy
Where the Best and Worst Ideas Come From
Group brainstorming excels at generating both very good and very bad ideas.
Josh Hyatt
Innovation Strategy
What Was Obvious No Longer Is
Recent Supreme Court rulings have changed IP protections.
William Barrett
Innovation Strategy
Strategic Innovation at the Base of the Pyramid
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
Jamie Anderson and Costas Markides
Marketing Strategy
Finding the Right Job For Your Product
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.
Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse
Marketing Strategy
The Art of Managing New Product Transitions
Feryal Erhun, Paulo Gonçalves and Jay Hopman
Global Strategy
The New Practice of Global Product Development
Steven D. Eppinger and Anil R. Chitkara
Developing Strategy
Charting a Path Toward Integrated Solutions
Andrew Davies, Tim Brady and Michael Hobday
Business Models
The 12 Different Ways for Companies to Innovate
A framework called the “innovation radar” can help companies identify opportunities for innovation.
Mohanbir Sawhney, Robert C. Wolcott and Inigo Arroniz
Marketing Strategy
Creating New Markets Through Service Innovation
Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader and Thomas Dotzel
