Product Life Cycle

Will your generative AI app succeed? A rigorous process for assessing its quality — before and after launch — is key.

A new framework can help companies fine-tune their product demand forecasting by using human and AI agents in concert.

To comply with new sustainability rules, consumer brands need much more visibility into products’ chemical compositions.

Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.

From faster drug trials to fully “conscious” cities, digital replicas are changing innovation.

Digitization of physical products and production has become an emerging idea in sustainability.

Many companies overlook the potential of new applications for products they have sold for years.

Companies from Apple to Unilever employ life-cycle assessment in their sustainability work and reap hidden benefits.

Not every product can enter the market at the ideal time. Three strategies can help new products make the most of any timing.

The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.