Product Marketing Strategy

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When NHL Best Practices Go Overboard

In this episode of the sports analytics podcast, Counterpoints looks at the unusual case of Larry Murphy, a right-handed hockey defenseman whose support for Hall of Fame lefthanders helped two teams win the Stanley Cup in the 1990s. Was this outcome due to a unique quality Murphy brought to the game, or does a more general strategy of finding complementary talents improve team performance?

Sleep Is the Greatest Legal Advantage in Sports

This episode of the sports analytics podcast Counterpoints shows that the greatest legal advantage in sports is a good night’s sleep. Using wearable devices to monitor athletes’ sleep, physiologists have shown that at least 8 hours of sleep can greatly improve performance — with implications not just for sports, but all areas of business and daily life.

Do Teams Need to Win to Sell Tickets?

A winning record seems like it would help teams draw more fans to their games, yet there’s plenty of evidence that even losing teams can be profitable — sometimes more so than winners. This episode of the sports analytics podcast Counterpoints looks at the problem of selling a product with unpredictable performance by focusing on baseball.

How to Launch Products in Uncertain Markets

How should companies launch products in times of uncertainty? Should they “wait and see” until uncertainty resolves — or commit to a full-scale launch and ride it out? Conventional wisdom says being early to market is the right choice, but that is not always the case. Many companies can benefit from a mixed, “act and see” approach.

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Customer Relationships Evolve — So Must Your CRM Strategy

Customer relationships can evolve through four stages — they can be transactional, transitional, communal, or damaged. Understanding each of these stages, using them to classify customer relationships, and tailoring CRM efforts accordingly can enable your company to better deploy its limited CRM dollars. Not all outreach efforts work equally well in all stages of a relationship. And without this kind of tailoring, you’re likely wasting some of your CRM budget.

The Secret to Successful Knowledge Seeding

Launching a peer-to-peer knowledge-sharing platform is not easy. Online support forums have two distinct segments: those who seek product support, and those who provide it. Knowledge seekers are hesitant to ask questions if knowledge contributors are few and far between, and knowledge contributors will not sign up if there are not enough problems to solve. It is a classic chicken or egg challenge that can be effectively addressed by seeding the platform with expert knowledge.

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