Product Strategy
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Supply Chains & Logistics
Trade Promotion: Essential to Selling through Resellers
Kusum Ailawadi, Paul Farris and Ervin Shames
New Product Development
Develop Profitable New Products with Target Costing
Robin Cooper and Regine Slagmulder
Project Management
Toyota’s Principles of Set-Based Concurrent Engineering
How Toyota’s product design and development process helps find the best solutions and develop successful products.
Durward K. Sobek II, Allen C. Ward and Jeffrey K. Liker
New Product Development
Successful Strategies for Product Rollovers
Corey Billington, Hau L. Lee and Christopher S. Tang
Marketing Strategy
Do Customer Loyalty Programs Really Work?
Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.
Grahame R. Dowling and Mark Uncles
New Product Development
Integrating the Fuzzy Front End of New Product Development
Anil Khurana and Stephen R. Rosenthal
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