Productivity
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Technology Innovation Strategy
Generating Premium Returns on Your IT Investments
Peter Weill and Sinan Aral
Marketing Strategy
The Decline and Dispersion of Marketing Competence
Frederick E. Webster Jr., Alan J. Malter and Shankar Ganesan
Organizational Behavior
What Creates Energy in Organizations?
Is energy truly related to performance or learning in organizations? And how is it created?
Rob Cross, Wayne Baker and Andrew Parker
Executing Strategy
Strategic Outsourcing: Leveraging Knowledge Capabilities
Today’s knowledge and service-based economy presents opportunities for well-run companies to increase profits through strategic outsourcing.>
James Brian Quinn
Developing Strategy
Successful Knowledge Management Projects
Eight key factors can help a company create, share, and use knowledge effectively.
Thomas H. Davenport, David W. De Long and Michael C. Beers
Global Strategy
The Evolution of Japanese Subcontracting
Toshihiro Nishiguchi and Jonathan Brookfield
Business Models
A Stakeholder Approach to Strategic Performance Measurement
Anthony A. Atkinson, John H. Waterhouse and Robert B. Wells
Customers
Listening to the Customer — The Concept of a Service-Quality Information System
Leonard L. Berry and A. Parasuraman
Collaboration
Three Cultures of Management: The Key to Organizational Learning
Executives, engineers, and operators often don’t understand each other very well, and that lack of alignment can hinder learning.