Profitability
Latest
New Product Development
Develop Profitable New Products with Target Costing
Robin Cooper and Regine Slagmulder
Developing Strategy
Strategy, Value Innovation, and the Knowledge Economy
W. Chan Kim and Renée Mauborgne
Developing Strategy
The Delta Model: Adaptive Management for a Changing World
Arnoldo C. Hax and Dean L. Wilde II
Marketing Strategy
Do Customer Loyalty Programs Really Work?
Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.
Grahame R. Dowling and Mark Uncles
Talent Management
Loyalty in the Age of Downsizing
To retain loyal managers, companies must nurture an apolitical culture that places high priority on meeting career needs.
Linda K. Stroh and Anne H. Reilly
Financial Management & Risk
Which Takeovers Are Profitable? Strategic or Financial?
Are strategic takeovers more profitable than financial deals, which are usually hostile transactions?
Paul M. Healy, Krishna G. Palepu and Richard S. Ruback
Financial Management & Risk
Are U.S. Managers Superstitious about Market Share?
Cathy Anterasian, John L. Graham and R. Bruce Money
Marketing Strategy
First to Market, First to Fail? Real Causes of Enduring Market Leadership
Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.
Gerard J. Tellis and Peter N. Golder
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