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Five Strategies for Investing in Your Career

  • Read Time: 2 min 

Whether you are a long-tenured leader in your organization, a new manager, or an individual contributor with rising responsibilities, it’s always valuable to take stock of your career path and make investments for the future. These five strategies offer practical steps for motivated employees looking to stay ahead of the pack.

Why the Influence of Women on Boards Still Lags

Research indicates that the reason women aren’t making more rapid inroads on corporate boards is that few have reached the most influential board leadership positions. Although more women are on boards now than 10 years ago, very few have been promoted to a post that would give them influence beyond their seat at the table.

When Should You Nickel-and-Dime Your Customers?

When should a company “nickel-and-dime” customers by charging separately for various extras, and when is it better to combine all of the charges into one total price? It depends on a variety of factors, such as whether customers comparison shop, whether they are more sensitive to the prices of some components (delivery) than to others, whether the price of one component is small or large relative to the others, and whether the company controls the costs and quality of a particular component.

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Do Customer Loyalty Programs Really Work?

The contention that loyal customers are always more profitable is a gross simplification, according to the authors. They posit that such schemes do not fundamentally alter market structure and, instead, increase market expenditures without really creating any extra brand loyalty. Dowling and Uncles suggest ways to design an effective program.

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