Managing Your Career
Five Strategies for Investing in Your Career
Five practical strategies for motivated employees who want to stand out from the crowd.
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Boards & Corporate Governance
Why the Influence of Women on Boards Still Lags
The number of women on corporate boards has risen substantially over the past decade, but the growth rate is slowing. Why?
Kimberly A. Whitler and Deborah A. Henretta
Marketing Strategy
When Should You Nickel-and-Dime Your Customers?
What’s smarter: To charge separately for extras — or to combine all charges into one total price?
Rebecca W. Hamilton, Joydeep Srivastava and Ajay Thomas Abraham
Marketing Strategy
What the Media Is Really Telling You About Your Brand
Grahame Dowling and Warren Weeks
Marketing Strategy
So You Think You Know Your Brand?
A company must have a three-dimensional view of its brand.
Dan Stiff
Marketing Strategy
Attractive By Association
When targeted promotions appeal to non-targeted customers.
Larry Yu
Marketing Strategy
How Social-Cause Marketing Affects Consumer Perceptions
Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza
Marketing Strategy
Does Promotional Pricing Grow Future Business?
Deep discounting strategies provide decidedly mixed long-term benefits.
David Smagalla
Marketing Strategy
Do Customer Loyalty Programs Really Work?
Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.
Grahame R. Dowling and Mark Uncles
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