Executing Strategy
Is Starbucks’s Wage Increase a Shortsighted Strategy? What Experts Say
Strategy experts weigh in on the long-term effects of Starbucks’s wage increase for nonunionized employees.
Reputation
Latest
Corporate Social Responsibility
Why Social Responsibility Produces More Resilient Organizations
Companies put themselves at risk by making four key mistakes with corporate social responsibility.
Sarah Kaplan
Financial Management & Risk
How to Reconcile Your Shareholders With Other Stakeholders
Identify which stakeholders will create long-term value for shareholders.
Paul Strebel, Didier Cossin, and Mahwesh Khan
AI & Machine Learning
The Best of This Week
How companies are making AI pay; tread cautiously in a transparent world; CIOs step up their game.
The MIT SMR Editors
Developing Strategy
Why Brand Trumps Reputation
The latest revival of Nike’s “Just Do It” campaign shows the power of prioritizing customer demand over social approval.
Jonathan Knowles and Richard Ettenson
Crisis Management
Platforms That Grow Are More Than Matchmakers
For platform businesses, matchmaking isn’t everything. They’re also risk minimizers for buyers and sellers.
Jeffrey L. Sampler
Leadership Skills
Your Project Is Vulnerable. Do You Know the Warning Signs?
If you’re running a big project, watch out for these signs that stakeholders have doubts about it.
Nancy Lea Hyer and Richard Ettenson
Analytics & Business Intelligence
Data at the Heart of the Sharing Economy
Reputation is central to the new sharing economy — and data is the key to reputation.
Sam Ransbotham
Digital Marketing
Be a Good Sport With Social Media
Two World Cup-related gaffes by international airlines offer lessons for social business.
Gerald C. Kane
Boards & Corporate Governance
Why Boards Need to Change
Sustainability programs will not make long-term progress unless boards change how they operate.
Edward E. Lawler III and Christopher G. Worley
Risky (Social) Business
A study by the Altimeter Group helps companies identify, manage and prevent the risks that come with embracing social media.
Robert Berkman
Quality & Service
What Really Happened to Toyota?
This article assesses root causes of the highly publicized recalls of Toyota vehicles in the U.S.
Robert E. Cole
Marketing Strategy
Does Social Responsibility Help Protect a Company’s Reputation?
Andreas B. Eisingerich and Gunjan Bhardwaj
Crisis Management
How to Save Your Brand In the Face of Crisis
Gita V. Johar, Matthias M. Birk and Sabine A. Einwiller
Collaboration
How Reputation Affects Knowledge Sharing Among Colleagues
Prescott C. Ensign and Louis Hébert
Climate Change
The High Impact of Collaborative Social Initiatives
John A. Pearce II and Jonathan P. Doh
Marketing Strategy
How Companies Turn Buzz Into Sales
The good word from devoted customers may not always be the most effective promotional tool.
Larry Yu
Ethics
The Hidden Costs of Organizational Dishonesty
Robert B. Cialdini, Petia K. Petrova and Noah J. Goldstein
Marketing Strategy
Do Customer Loyalty Programs Really Work?
Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.
Grahame R. Dowling and Mark Uncles
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