Corporate Social Responsibility
The PR Power of Fessing Up
Research shows that a company’s confessions to past wrongs enhances people’s perception of its corporate responsibility.
Reputation
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Corporate Social Responsibility
The Transparency Problem in Corporate Philanthropy
The lack of transparency in corporate philanthropy doesn’t serve companies or their stakeholders.
Corporate Social Responsibility
Why Corporate Success Requires Dealing With the Past
Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.
Executing Strategy
Is Starbucks’s Wage Increase a Shortsighted Strategy? What Experts Say
Strategy experts weigh in on the long-term effects of Starbucks’s wage increase for nonunionized employees.
Corporate Social Responsibility
Why Social Responsibility Produces More Resilient Organizations
Companies put themselves at risk by making four key mistakes with corporate social responsibility.
Financial Management & Risk
How to Reconcile Your Shareholders With Other Stakeholders
Identify which stakeholders will create long-term value for shareholders.
AI & Machine Learning
The Best of This Week
How companies are making AI pay; tread cautiously in a transparent world; CIOs step up their game.
Developing Strategy
Why Brand Trumps Reputation
The latest revival of Nike’s “Just Do It” campaign shows the power of prioritizing customer demand over social approval.
Crisis Management
Platforms That Grow Are More Than Matchmakers
For platform businesses, matchmaking isn’t everything. They’re also risk minimizers for buyers and sellers.
Leadership Skills
Your Project Is Vulnerable. Do You Know the Warning Signs?
If you’re running a big project, watch out for these signs that stakeholders have doubts about it.
Analytics & Business Intelligence
Data at the Heart of the Sharing Economy
Reputation is central to the new sharing economy — and data is the key to reputation.
Digital Marketing
Be a Good Sport With Social Media
Two World Cup-related gaffes by international airlines offer lessons for social business.
Boards & Corporate Governance
Why Boards Need to Change
Sustainability programs will not make long-term progress unless boards change how they operate.
Risky (Social) Business
A study by the Altimeter Group helps companies identify, manage and prevent the risks that come with embracing social media.
Quality & Service
What Really Happened to Toyota?
This article assesses root causes of the highly publicized recalls of Toyota vehicles in the U.S.
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