Corporate Social Responsibility
The Best of This Week
How companies are making AI pay; tread cautiously in a transparent world; CIOs step up their game.
Reputation
Latest
Developing Strategy
Why Brand Trumps Reputation
The latest revival of Nike’s “Just Do It” campaign shows the power of prioritizing customer demand over social approval.
Jonathan Knowles and Richard Ettenson
IT Strategy
Platforms That Grow Are More Than Matchmakers
For platform businesses, matchmaking isn’t everything. They’re also risk minimizers for buyers and sellers.
Jeffrey L. Sampler
Leadership Skills
Your Project Is Vulnerable. Do You Know the Warning Signs?
If you’re running a big project, watch out for these signs that stakeholders have doubts about it.
Nancy Lea Hyer and Richard Ettenson
Analytics & Strategy
Data at the Heart of the Sharing Economy
Reputation is central to the new sharing economy — and data is the key to reputation.
Sam Ransbotham
Digital Marketing
Be a Good Sport With Social Media
Two World Cup-related gaffes by international airlines offer lessons for social business.
Gerald C. Kane
Boards & Corporate Governance
Why Boards Need to Change
Sustainability programs will not make long-term progress unless boards change how they operate.
Edward E. Lawler III and Christopher G. Worley
Risky (Social) Business
A study by the Altimeter Group helps companies identify, manage and prevent the risks that come with embracing social media.
Robert Berkman
Quality & Service
What Really Happened to Toyota?
This article assesses root causes of the highly publicized recalls of Toyota vehicles in the U.S.
Robert E. Cole
Marketing Strategy
Does Social Responsibility Help Protect a Company’s Reputation?
Andreas B. Eisingerich and Gunjan Bhardwaj
Marketing Strategy
How to Save Your Brand In the Face of Crisis
Gita V. Johar, Matthias M. Birk and Sabine A. Einwiller
Collaboration & Networks
How Reputation Affects Knowledge Sharing Among Colleagues
Prescott C. Ensign and Louis Hébert
Corporate Social Responsibility
The High Impact of Collaborative Social Initiatives
John A. Pearce II and Jonathan P. Doh
Sales & Business Development
How Companies Turn Buzz Into Sales
The good word from devoted customers may not always be the most effective promotional tool.
Larry Yu
Organizational Behavior
The Hidden Costs of Organizational Dishonesty
Robert B. Cialdini, Petia K. Petrova and Noah J. Goldstein
Marketing Strategy
Do Customer Loyalty Programs Really Work?
Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.
Grahame R. Dowling and Mark Uncles
Innovation Strategy
Strategic Innovation
Companies can successfully challenge industry leaders even without radical technological innovation.
Constantinos Markides
Organizational Behavior
Rebuilding Behavioral Context: A Blueprint for Corporate Renewal
Sumantra Ghoshal and Christopher A. Bartlett
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