Marketing Strategy
The End of Averages for Marketing Budgets
What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.
What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.
MIT SMR and BCG host a Twitter chat focused on the corporate adoption of AI.
While U.S. research efforts are rising substantially, research productivity is sharply declining.
In developing corporate strategy, leaders need clarity on how business units fit into the big picture.
Big corporations need new strategies in a world of digital disruptors, where three new truths rule.
Recent research explores the interdependencies between various approaches to innovation.
The technical, organizational and strategic challenges of the shift to on-demand computing power.