Tom Davenport and Laks Srinivasan share findings from a recent Return on AI Institute study for which they interviewed more than 45 executives about their organizations’ uses of artificial intelligence.
To calculate ROI accurately, you need to estimate the fraction of profits attributable to the investment.
Neil T. Bendle and Charan K. Bagga
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Donna L. Hoffman and Marek Fodor
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