Younger employees often have procedural understanding of social media but need strategic vision.
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
John Hagel (Deloitte Center for the Edge), interviewed by David Kiron
A study by the Altimeter Group helps companies identify, manage and prevent the risks that come with embracing social media.
Phil Fernandez (Marketo), interviewed by Renee Boucher Ferguson
Virtual worlds have been slow to catch on in businesses — but employees familiar with the technology may help.>