Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.
Carlos Dominguez (Sprinklr) interviewed by Gerald C. Kane
How can companies counter negative perceptions of CSR efforts and have a credible dialogue with stakeholders?
Laura Illia, Stefania Romenti, and Stelios Zyglidopoulos
The Boston Marathon bombing offers six lessons for crisis managers on using social media for communication.