Social Marketing

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Social Listening Is Revolutionizing New Product Development

  • Read Time: 6 min 

Social listening — analyzing what consumers say on social media — can serve as the map for a treasure hunt, allowing companies to tap into rich consumer insights in real time. Social listening is transforming how consumer product companies develop, market, and package their products to gain a competitive advantage — and we’re only just beginning to grasp the possibilities that machine learning advances will catalyze.

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