A study by the Altimeter Group helps companies identify, manage and prevent the risks that come with embracing social media.
To improve online communities, companies need to enhance communication among custoemrs.
Mavis T. Adjei, Charles H. Noble and Stephanie M. Noble
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Donna L. Hoffman and Marek Fodor
Showing 21-26 of 26 Previous