Social Media
The Emergence of Chief Digital Officers
Companies are appointing chief digital officers to focus their use of social and digital strategies.
Companies are appointing chief digital officers to focus their use of social and digital strategies.
New research suggests the term “viral” marketing does not describe well what happens in the market.
A study by the Altimeter Group helps companies identify, manage and prevent the risks that come with embracing social media.
Do companies know why consumers interact with their social sites? How much value can social business deliver?
How will social networking and social software transform business? See the results of our survey.
To improve online communities, companies need to enhance communication among custoemrs.
Lessons for managers who are listening to social media.
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.