Sustainability Innovation

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Driving Sustainability-Oriented Innovation

Faced with mounting challenges and pressure from governments, nongovernmental organizations, investors, and employees to be more aware of the environmental and social impacts of business activities, many companies are attempting to tap into the creativity and entrepreneurial potential of their employees, encouraging them to develop new products, services, or business models that create value for both the company and society.

Tradeoffs in Sustainability-Oriented Innovations

The 1987 UN document Our Common Future notes that sustainability means ensuring that future generations inherit an intact planet. If sustainability is framed as a tradeoff between business and society, addressing this tradeoff for the short term may actually exacerbate long-term problems — compromising sustainability. Firms that find a win-win between profits and planet but fail to consider intertemporal tradeoffs may cost the planet in the long term.

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Showing 1-6 of 6