Telecommunications
Latest
Developing Strategy
How to Rethink Your Business During Uncertainty
Rita Gunther McGrath and Ian C. MacMillan
Technology Implementation
The Six Key Dimensions of Understanding Media
JoAnne Yates, Wanda J. Orlikowski and Anne Jackson
Innovation Strategy
Extracting Value from Corporate Venturing
Rita Gunther McGrath, Thomas Keil and Taina Tukiainen
Digital Marketing
The Internet and International Marketing
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.
John A. Quelch and Lisa R. Klein
Skills & Learning
Will the Internet Revolutionize Business Education and Research?
Blake Ives and Sirkka L. Jarvenpaa
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