Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
Join MIT SMR Connections and SAS for a Twitter chat on how to make sure your data is trustworthy.
MIT SMR Connections
A Twitter chat featuring Ben Alamar examines how sports analytics can inform companies’ use of data.
There’s a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas.
Salvatore Parise, Eoin Whelan and Steve Todd
The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.
Wendy Harman (American Red Cross), interviewed by Gerald C. (Jerry) Kane
The Boston Marathon bombing offers six lessons for crisis managers on using social media for communication.
Leslie Gaines-Ross and Peter Duda
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.