Big Data

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The Big Data Problem That Market Research Must Fix

  • Blog
  • Read Time: 9 min 

Insight into what customers really care about often is hampered by the quality of the information being collected. Big data can support smart market research, but only if researchers embrace psychometric best practices and the basics of understanding what it is they want to measure and how. That means asking the right questions, asking enough questions, understanding how to weigh questions, and taking into consideration how people felt about the brand to begin with.

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Why APIs Should Be Regulated

Digital titans with access to large quantities of data are a challenge to competition. To maintain a competitive business environment, regulation focusing on both market and data dominance needs to be developed. Among the best tools for limiting companies’ influence: data audits.

How Big Data and AI Are Driving Business Innovation in 2018

According to a 2018 NewVantage Partners survey, executives now see a direct correlation between big data capabilities and AI initiatives. For the first time, large corporations report having direct access to meaningful volumes and sources of data that can feed AI algorithms to produce a range of business benefits from real-time consumer credit approval to new product offers.

Your Data Is Worth More Than You Think

Data has become a key input for driving growth, enabling businesses to maintain a competitive edge. Given the growing importance of data to companies, how should managers measure its value? An increasing number of institutions, academics, and business leaders have begun tackling the valuation problem to help organizations realize more value from their data.

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Give Technical Experts a Role in Defining Project Success

Poor communication between managers and technical experts is an obstacle to technology innovation that literally has been present for centuries. To overcome these issues, leaders need to absorb three key lessons about how to manage the inherent tensions between defining technical requirements and achieving valuable business outcomes.

AI in the Boardroom: The Next Realm of Corporate Governance

Business has become too complex for boards and CEOs to make good decisions without intelligent systems. Just as artificial intelligence helps doctors use patient data to make better diagnoses and create individualized medical solutions, AI can help business leaders know more precisely which strategy and investments will provide exponential growth and value in an increasingly competitive marketplace.

Big Data and IT Talent Drive Improved Patient Outcomes at Schumacher Clinical Partners

Changing consumer expectations, new regulations, and an influx of patient data has created a perfect storm for health care organizations like Schumacher Clinical Partners to rethink how they leverage digital tools to better serve their patients and providers.

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The Coming Consumer Data Wars

  • Blog
  • Read Time: 4 min 

With tough new EU regulations on data security coming in 2018, global companies will soon be faced with a choice: Protect consumers’ data and reap the rewards of having access to it, or face the competitive consequences of consumer distrust. But companies caught unprepared for the change may lose the privilege of keeping consumers’ data altogether.

When Jobs Become Commodities

Most of us view our jobs as specialized or somehow differentiated, but the world of business and management increasingly feels otherwise. For many organizations today, the next big driver of job commoditization is automation driven by smart machines. Simply put, if a job is viewed as a commodity, it won’t be long before it’s automated. The key for workers whose jobs have traditionally seemed safe: Highlight the tasks that require a human touch.

Balance Efficiency With Transparency in Analytics-Driven Business

Algorithms are affecting many aspects of daily life, but most people have no clarity as to how they work — even in the companies that create and use them. But individuals and organizations need to carefully consider what this lack of transparency means when it comes to fairness and honesty in commercial interactions and decide where to draw the line on data ethics.

Romantic and Rational Approaches to Artificial Intelligence

Organizations have made rapid gains in their ability to generate big data sets, but the ability of managers and executives to develop insights from that data has lagged behind. Data processing by artificial intelligence offers the prospect of speeding things up — but it also risks expanding the gap, as managers lack understanding of how AI reaches its data-based conclusions.

Showing 1-20 of 92