Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Glen Urban, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser
To avoid bias, people-centered design principles must be the foundation of deep-learning algorithms.
David A. Bray and R “Ray” Wang
If your industry faces disruption, first diagnose the volatility. Then act preemptively to disrupt your own career.
Boris Groysberg, Whitney Johnson, and Eric Lin
Join MIT SMR Connections and SAS for a Twitter chat on how to make sure your data is trustworthy.
MIT SMR Connections
Data best supports marketing when researchers fully understand what they want to measure and how.
Ken Faro and Elie Ohana
Companies see investment in data capabilities as the only way to compete.