Customers

Latia Curry outlines the steps a brand should take to communicate their values to customers.

While livestreamed shopping is booming in China, it has struggled to take off in the West.

Linguistic considerations are important when planning customer communications.

Six ways to support human rights; ethical monitoring of remote workers; customer-focused cost-cutting.

In B2B, pandemic-driven cost initiatives should be guided by an intense focus on customer value.

Companies can use an array of tactics to make sure that their data products inspire action — and create value.

Which retail customers will return to in-person shopping as the economy reopens — and why?

Three kinds of revenue models make companies increasingly accountable for customer outcomes.

Three trending emotional priorities show signs of becoming long-term fixtures in consumers’ collective conscience.

When we can’t talk face to face, businesses must figure out how to cultivate consumer trust.

To launch successful products that delight customers, companies need a new approach to data analytics.

Small and midtier brands have unique opportunities to provide value in the new consumer environment.

A webinar describes how to develop AI customer service chatbots that meet customer expectations.

A new species of disrupter has great products but offers even better experiences.

Companies implementing AI must protect customers’ autonomy, privacy, and individuality.

Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.

When employees represent the views of customers, management needs to have their backs.

The most memorable experiences are suffused with emotion — not extra features or value for money.

A successful pitch for AI must overcome economic, technical, political, and cultural hurdles.

AI is making it possible for companies to reach a new level of customer-centric marketing.