Latia Curry outlines the steps a brand should take to communicate their values to customers.
While livestreamed shopping is booming in China, it has struggled to take off in the West.
Michael Wade and Jialu Shan
Companies can use an array of tactics to make sure that their data products inspire action — and create value.
Barbara H. Wixom and Gabriele Piccoli
Which retail customers will return to in-person shopping as the economy reopens — and why?
Jonathan Knowles, Patrick Lynch, Russell Baris, and Richard Ettenson
To launch successful products that delight customers, companies need a new approach to data analytics.
Barbara H. Wixom, Ronny M. Schüritz, and Killian Farrell
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Jonathan Knowles, Richard Ettenson, Patrick Lynch, and Joseph Dollens
Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.
Thomas H. Davenport and Andrew Spanyi
A successful pitch for AI must overcome economic, technical, political, and cultural hurdles.