Data & Analytics

AI-Driven Leadership

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  • Read Time: 7 min 

Not many companies are there yet, but there’s a developing framework for what it takes to lead an AI-driven company. Leaders at the forefront of AI have seven key attributes: They learn the technologies; establish clear business objectives; set an appropriate level of ambition; look beyond pilots and proofs of concept; prepare people for the journey; get the necessary data; and orchestrate collaborative organizations.

A More Profitable Approach to Product Returns

  • Research Feature
  • Read Time: 9 min 

A relatively small number of purchase and return metrics can accurately predict customer profitability — and the likelihood of policy abuse. By using analytics to identify the few customers who cost the company the most money by abusing return policies before they make their next purchase, companies can prevent abusive returns, avoid PR disasters, and boost their profitability.

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Goodbye Structure; Hello Accountability

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  • Read Time: 7 min 

Companies will be able to operate as true digital organizations only when they learn how to respond quickly to unanticipated opportunities and threats. But instead of restructuring to increase agility, some organizations are assigning accountabilities for specific business outcomes to small teams or individual problem owners. Tackling new objectives is then built around individual flexibility, market-based resource allocation, experimental mindsets, and coaching rather than managing.

Leading With Next-Generation Key Performance Indicators

MIT Sloan Management Review and Google’s new cross-industry survey about key performance indicators (KPIs) asked senior executives to explain how they and their organizations are using KPIs in the digital era. The results shed light on the challenges and emerging opportunities companies face when using KPIs, demonstrate the many ways advanced use of KPIs can benefit organizations, and offer steps executives can take to make the most of KPIs going forward.

Measure Your KPI Alignment

A new MIT SMR study measured the role of KPIs in aligning an organization toward its objectives. Three categories emerged: Measurement Leaders, Measurement Capable, and Measurement Challenged. Take this self-assessment to uncover challenges and opportunities based on your score — and find out what group you are in.

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Master the Challenges of Multichannel Pricing

  • Blog
  • Read Time: 6 min 

Retail customers may accept different prices on different channels — but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about price differences, and working out operational challenges. Getting it right has a real payoff: Retailers that effectively price differently across all channels see bottom-line growth of 2 to 5%.

Interactive: Customer-Focused KPIs Fuel the Future of Business

Research from MIT Sloan Management Review and Google shows executives increasingly rely on key performance indicators (KPIs) to manage and lead their organizations. But what sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.

Your Customers May Be the Weakest Link in Your Data Privacy Defenses

  • Blog
  • Read Time: 5 min 

Many ethical, lawfully managed businesses have consumer data they aren’t legally authorized to possess, obtained from a surprising source: their customers, who inadvertently share the personal data of family, friends, and colleagues. And in the wake of the Cambridge Analytica scandal and the enactment of the EU’s General Data Protection Regulation, peer-dependent privacy is emerging as a critical consideration for businesses.

Beyond the Speed-Price Trade-Off

In response to increasing consumer demands for faster deliveries without added cost, more companies are implementing IT solutions that enable access to real-time sales data and inventory data across the whole enterprise. Real-time sales and inventory information, coupled with advanced analytics enables networks to accommodate fluctuations and changes in the business environment quickly, a quality the authors call distribution agility.

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From Winning Games to Winning Customers: How Data Is Changing the Business Side of Sports

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  • Read Time: 5 min 

Sports analytics first proved its case on the field and in the front office, but as the practice spreads into business operations, the industry is addressing adoption challenges found in many sectors. At the MIT Sloan Sports Analytics Conference, speakers from teams and leagues discussed how they are using analytics to boost revenue, and how they’re managing transitions in culture and strategy.

Following the Digital Thread: Revolutionizing Supply Chains

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  • Read Time: 2 min 

In Part 1 of our eight-part video series, we explore the real power of the digital thread, which lies not just in a “cradle-to-grave” virtual rendering of the manufacturing process, but also in the possibility of taking the lessons learned from analyzing product performance and applying them to future generations of the manufacturing process and product design.

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