
Social Media
Can We Amplify the Good and Contain the Bad of Social Media?
To make social platforms a more positive force, we must understand the phenomena that drive them.
To make social platforms a more positive force, we must understand the phenomena that drive them.
In a global pandemic, a quick pivot to a digital business model may help retailers survive.
Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Tinder’s entrance into the dating app industry was a literal game changer.
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Consumer behavior holds the key to online retail success.
Lessons from technology marketing industry leaders in the digital era
A look at the downside of user-friendly platforms, the dark web, and more.
Brands must focus on what their customers have in common — not what makes them different.
Are the benefits of data sharing with platforms worth the long-term price?
Online and off-line customer conversations about your brand require separate marketing strategies.
Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.
Are you on the path toward strong KPI alignment? Take this self-assessment to uncover challenges and opportunities based on your score.
Apps that encourage users to share contact information expose companies to a huge security liability.
To reach millennials, companies are turning to social media micro-influencers as brand ambassadors.
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Sports analytics leaders are now using data to understand fans as well as they know their players.