Frontiers

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Why Personalization Matters for Consumer Privacy

Many different factors determine how consumers balance data privacy against a desire for personalized products and services — age, geography, and education among them. Companies can help their customers feel more comfortable with the data collection needed for personalized service by understanding customer values and maintaining transparency and good communication when it comes to data collection.

The Digital Future of Strawberries

Technology may hold the answer to two of the knottiest problems faced by the U.S. economy — the shortage of farm labor and the excess of vehicle traffic. But there’s a flip side: It also enables surveillance so widespread and intrusive, companies can track even our heartbeats — and the data collected by these sensors is far from secure.

Learning to Love the AI Bubble

  • Frontiers

  • Opinion & Analysis
  • Read Time: 5 min 

All bubbles are different. Bubbles occur when the market value of assets decouple from their intrinsic value and expectations of rising valuations generate investor demand. Many ambitious infrastructure projects that produced canals, railways, and telecom networks were fueled by bubbles. Unlike the housing bubble, the effects of a bursting AI bubble wouldn’t cause great harm.

How to Choose the Right Digital Leader for Your Company

  • Frontiers

  • Research Highlight
  • Read Time: 6 min 

Striking the right balance between competence and credibility is essential to digital leaders’ success, but it depends on what a company expects its CDO to do. While external candidates can bring critical digital competence and experience to organizations seeking a better digital footing, they may struggle to build the necessary credibility for organizational change.

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Transforming Manufacturing and Supply Chains With 4D Printing

Next on the horizon is 4D printing, an emerging technology that would allow managers to meet supply chain challenges with customized, adaptive, and potentially self-modulating equipment. Manufacturers should start considering how their infrastructure and supply chains might benefit from this technology as it unfolds.

The Perils of Applying AI Prediction to Complex Decisions

While AI is brilliantly placed to solve decisions that are concrete and well-defined, in other contexts it can fail spectacularly, showing connections between facts or events but stumbling when the need to disentangle cause from correlation arises. Human input in the form of subject matter knowledge and common sense are often needed to complement AI. And executives must understand which challenges are right for these new technologies to address.

Leisure Is Our Killer App

How can we avoid being automated out of our jobs? When recommending areas for development, experts tend to focus on two broad classes of skills that distinguish people from machines: sociability and variability. But homing in on those areas can lead to burnout, leaving us even more vulnerable to obsolescence. Leisure can mitigate these effects. Beyond reducing burnout, leisure is a uniquely human activity that robots cannot perform, and it might actually make us better thinkers and workers.

Train Your People to Think in Code

The future of work will entail thinking not just analytically, but also algorithmically — so companies need to retrain workers for writing code, not formulas. Organizations that manage to make code the natural language for diffusing analysis across their organizations can often grow and innovate faster than their peers.

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Four Profiles of Successful Digital Executives

  • Frontiers

  • Research Highlight
  • Read Time: 10 min 

Hoping a jack-of-all-trades can lead your organization’s digital transition is unrealistic. We found four distinct types of successful digital executives who can best provide vision and purpose for digital. Crucially, each type has unique strengths and performs best in different contexts.

The Plight of the Graying Tech Worker

High-skilled immigration is dramatically transforming the tech sector in the United States. U.S. tech workers over age 40 have good reasons to be concerned. In addition to competing with greater numbers of skilled foreign workers, older tech workers are now also more likely than younger workers to lose their jobs when technical work moves overseas.

Revisiting the Jobs Artificial Intelligence Will Create

It can be easy to get caught up in all the uncertainty and speculation around the future of automation, but when we focus on the future, we may fail to see what’s happening right in front of us. In this audio interview, MIT SMR editor in chief Paul Michelman revisits the work of Accenture researchers Paul Daugherty and H. James Wilson to discuss what’s changed in the AI landscape and what leaders should be thinking about next.

How Managers Can Best Support a Gig Workforce

The rise of digital giants in the gig economy has brought new scrutiny to how companies should manage contingent workers. This new landscape offers new flexibility and opportunity, but workers also face unpredictability, with inconsistent incomes and scant benefits. Companies and managers can take three practical measures to help support these workers in the future.

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How Digital Trust Drives Culture Change

  • Frontiers

  • Research Highlight
  • Read Time: 10 min 

Beliefs and behaviors in today’s virtual world blur the definitions and boundaries of responsibility for data privacy, which is reshaping consumers’ expectations of protection. Organizations seeking to adapt their culture toward better digital trust face many challenges but can benefit from four activities in their journey toward better digital trust.

How You Can Have More Impact as a People Analyst

In the messy real world of ambiguous evidence and contentious objectives, organizational decisions — especially those about the people you’re hiring, developing, managing, and trying to retain — usually hinge on relationships and trust. So if you work in people analytics, you must learn to traffic in that currency to make an impact. It’s not enough to be right. You also have to sell your model or idea. These tactics can help.

Getting Your Employees Ready for Work in the Age of AI

  • Frontiers

  • Research Highlight
  • Read Time: 7 min 

How can companies and employees find common ground when it comes to skill development and investment in AI capabilities? To start, senior executives should seek clarity around capability gaps and determine which skills their people need. From there, leaders should take an approach that advances those skills for human-AI collaboration.

Career Management Isn’t Just the Employee’s Job

Now that companies have replaced rigid hierarchies with flatter, more fluid structures to promote agile ways of working, they have also made it harder for employees to chart a path for growth and advancement. This challenge is also a concern for employers, who must — for the sake of engagement and retention — show high performers how they can progress within the organization. Analytics can help highlight opportunities for getting ahead.

The Myths and Realities of Business Ecosystems

  • Frontiers

  • Research Highlight
  • Read Time: 13 min 

The rise of ecosystems requires a new way of thinking about business: the ecosystems perspective. If we can describe this unique perspective, and clear up the myths and confusions surrounding the use of the term, we position ourselves to design strategy effectively in ecosystems.

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