Marketing Strategy

New research shows where marketers are seeing gains from AI and how to speed up payoffs.

The dueling fortunes of two hot sauce companies demonstrate the power of strategic diversification.

These five steps can help you burnish your employer brand and meet the challenge of talent acquisition.

Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.

What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.

On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.

Consumers and top brands are cocreating campaigns using generative AI tools. Are you ready to manage the opportunity?

Interviews with 100 CMOs reveal common challenges in designing marketing organizations, as well as ways to address them.

U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.

In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.

Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.

Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.

Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.

Learn how to reassure students about the value of higher-ed investments even in uncertain times.

Research shows that retail and CPG companies are optimistic about investments in CX technology.

Survey findings: Latin American companies need to enhance CX quality and improve use of analytics.

A global survey finds that many EMEA-based companies need to improve customer-experience quality.

Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.

Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.

CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.