Marketing Strategy

Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.

Small and midtier brands have unique opportunities to provide value in the new consumer environment.

Experience disrupters, leading up, COVID-19’s economic impact, and building effective teams.

Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.

Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.

Companies already use data to make marketing decisions. Will deep learning enable a leap forward?

Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.

Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.

Influencer marketing offers a big return when done right. But many companies are doing it wrong.

Brand collaborations can benefit both partners, but there are limits on how many can participate.

The most memorable experiences are suffused with emotion — not extra features or value for money.

New competitors will require consumer packaged goods companies to engage directly with consumers.

Consumers’ concerns about data privacy are offset by a desire for personalized service.

Consumer behavior holds the key to online retail success.

Should there be a moral imperative to consider what’s fair when making a business transaction?

Lessons from technology marketing industry leaders in the digital era.

Emotional intelligence is a key area for hiring strong talent in the digital age.

AI offers a helping digital hand to overburdened B2B marketing departments.

Here’s how to ensure your sales teams know their customers’ problems.

Brands must focus on what their customers have in common — not what makes them different.