MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Alex “Sandy” Pentland
Sports analytics leaders are now using data to understand fans as well as they know their players.
Many companies overlook the potential of new applications for products they have sold for years.
Erwin Danneels and Federico Frattini
Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.
Renée Richardson Gosline, Jeffrey Lee, and Glen Urban
For companies, the social media behavior of employees represents both an opportunity and a risk.
Marie-Cécile Cervellon and Pamela Lirio
To calculate ROI accurately, you need to estimate the fraction of profits attributable to the investment.