Marketing Strategy

Consumers’ concerns about data privacy are offset by a desire for personalized service.

Consumer behavior holds the key to online retail success.

Should there be a moral imperative to consider what’s fair when making a business transaction?

Lessons from technology marketing industry leaders in the digital era.

Emotional intelligence is a key area for hiring strong talent in the digital age.

AI offers a helping digital hand to overburdened B2B marketing departments.

Here’s how to ensure your sales teams know their customers’ problems.

Brands must focus on what their customers have in common — not what makes them different.

Online and off-line customer conversations about your brand require separate marketing strategies.

Retailers can avoid displacement and connect with customers by focusing on digital experience.

An industry executive and a scholar discuss how AI-based tools can transform the retail business.

Recommendation algorithms don’t just reflect consumer preferences — they also shape them.

B2B companies can seize new sales by charging for services they’ve been giving away.

Northwestern Mutual has found that KPIs are necessary for the future of marketing.

The latest revival of Nike’s “Just Do It” campaign shows the power of prioritizing customer demand over social approval.

Data best supports marketing when researchers fully understand what they want to measure and how.

Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.

Five steps to make sure your data and analytics efforts pay off in the long term.

Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.

Before your next large-scale product launch, try leveraging uncertainty for competitive advantage.