Marketing

Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.

Tinder’s entrance into the dating app industry was a literal game changer.

Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.

Companies implementing AI must protect customers’ autonomy, privacy, and individuality.

Companies already use data to make marketing decisions. Will deep learning enable a leap forward?

Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.

Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.

MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.

When employees represent the views of customers, management needs to have their backs.

Influencer marketing offers a big return when done right. But many companies are doing it wrong.

Brand collaborations can benefit both partners, but there are limits on how many can participate.

The most memorable experiences are suffused with emotion — not extra features or value for money.

A successful pitch for AI must overcome economic, technical, political, and cultural hurdles.

Consumers’ concerns about data privacy are offset by a desire for personalized service.

AI is making it possible for companies to reach a new level of customer-centric marketing.

Chatbots aren’t replacing human customer service agents — they’re making them more efficient.

Consumer behavior holds the key to online retail success.

Should there be a moral imperative to consider what’s fair when making a business transaction?

Lessons from technology marketing industry leaders in the digital era

Emotional intelligence is a key area for hiring strong talent in the digital age.