A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.
In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.
Tamara Mendelsohn, interviewed by Ally MacDonald
Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.
Andreas B. Eisingerich, Deborah J. MacInnis, and Martin Fleischmann
A new tool for designing an analytics architecture can help marketers improve customer experience outcomes.
Raj Venkatesan and Kimberly A. Whitler
The pandemic spurred a social reset, and companies must respond to customers’ and employees’ changed expectations.
Brightcove CMO Jennifer Griffin Smith discusses using video as an innovative tool for marketing.
Jennifer Griffin Smith, interviewed by MIT SMR Connections
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
A new Boston Consulting Group study says brand marketing is increasingly critical for B2B success.
MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.
As consumers purchase access to goods rather than the goods themselves, their connections to brands will change.
Carey K. Morewedge
Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues.
Kimberly A. Whitler
College students will want online learning options even after the pandemic ends, a new survey says.
New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.