Marketing

A study finds that U.S. consumers believe businesses could positively impact society but fall short in sustainability.

In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.

Handwritten notes are a personalized approach to business communication that can help build stronger connections.

Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.

On the Me, Myself, and AI podcast, Aflac’s CIO discusses tech hiring and the insurer’s use of artificial intelligence.

Bed Bath & Beyond’s bankruptcy exposes the perils of focusing on financials at the expense of customer value creation.

Instagram’s Stephanie Moyerman discusses AI’s role in supporting social media safety on the Me, Myself, and AI podcast.

Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.

Transformation success requires moving beyond “digital IQ” by linking employee ability to performance outcomes.

Strategy experts weigh in on the macroeconomics of using AI technology to match people to presents.

Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.

Before investing in products touting business insights from brain research, managers must understand how they fall short.

Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.

Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.

Learn how to reassure students about the value of higher-ed investments even in uncertain times.

Research shows that retail and CPG companies are optimistic about investments in CX technology.

Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.

Survey findings: Latin American companies need to enhance CX quality and improve use of analytics.

Orangetheory Fitness members get the most out of their group workouts with some help from both AI and human coaches.

A global survey finds that many EMEA-based companies need to improve customer-experience quality.