Digital Marketing
Trapped in the Data-Sharing Dilemma
Are the benefits of data sharing with platforms worth the long-term price?
Platforms & Ecosystems
Latest
Platforms & Ecosystems
How Platform Strategies Continue to Create Value
Five key principles explain how to use platforms to create value in the digital economy.
Geoffrey Parker, Marshall Van Alstyne, and Peter Evans
Business Models
Will Self-Driving Technology Be Uber’s Make or Break?
The MIT SMR Strategy Forum examines how self-driving cars will affect Uber’s on-demand transportation success.
Business Models
Blockchain Is Changing How Media and Entertainment Companies Compete
Blockchain is poised to help media and entertainment companies rethink their business models and monetize value.
Andre Dutra, Andranik Tumasjan, and Isabell M. Welpe
Crisis Management
Platforms That Grow Are More Than Matchmakers
For platform businesses, matchmaking isn’t everything. They’re also risk minimizers for buyers and sellers.
Jeffrey L. Sampler
Customers
Putting Customer Experience at the Center of Digital Transformation
Digital growth often comes at the expense of customer experience, but a new approach offers a win-win.
Bernardo Rodriguez
Corporate Social Responsibility
Corporate ‘Purpose’ Is No Substitute for Good Governance
Any corporate purpose, however laudatory or noble that mission may be, must be accompanied by strong governance.
David Kiron and Gregory Unruh
Corporate Social Responsibility
With Great Platforms Comes Great Responsibility
How do we prevent bad actors from using social media platforms to manipulate the public?
Barry Libert, Megan Beck, and George Calapai
Collaboration
Maximizing the Impact of Enterprise Social Media
Enterprise social media is most effective when both cultural and IT factors are addressed.
Mohamed-Hédi Charki, Nabila Boukef, and Spencer Harrison
Business Models
Why Some Platforms Are Better Than Others
Business models that use platform network effects for competitive advantage risk may not be viable.
Jonathan A. Knee
Business Models
Could the Big Technology Companies of Today Be the Financial Advisers of Tomorrow?
Trust in its brand (and its reach) positions Amazon to expand into financial services.
Luis Viceira, Peter Nolan, Terrance Rogers, and Anthony Runco
Business Models
For a Return on Platform Investment, Focus on New Capabilities
Developing new capabilities is the key to platform innovation that adds value to an organization.
Michael Schrage
Business Models
All Platforms Are Not Equal
Why Airbnb will always be a better business than Uber.
Jonathan A. Knee
Business Models
Platform Sprawl Leaves No Industry Behind
Platforms are rapidly becoming an essential part of doing business.
Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary
Global Strategy
Leading to Become Obsolete
Haier CEO Zhang Ruimin is transforming a manufacturing giant into a platform for entrepreneurship.
Zhang Ruimin (Haier), interviewed by Paul Michelman
Developing Strategy
What You Need to Know Before Starting a Platform Business
There’s probably never been a better time for platform businesses. But they aren’t easy to launch.
Richard Schmalensee and David S. Evans, interviewed by Martha E. Mangelsdorf
Platforms & Ecosystems
Choosing Scope Over Focus
New digital technologies are changing the rules of competition by expanding the boundaries of what a company can handle and introducing new sources of advantage.
Richard A. D’Aveni
Financial Management & Risk
How Blockchain Will Change Organizations
Blockchain technology offers a way to transfer not just information, but value.
Don Tapscott and Alex Tapscott
AI & Machine Learning
Competing for Talent in the Platform Economy
What’s happening this week at the intersection of management and technology.
Theodore Kinni
Platforms & Ecosystems
Free Webinar: Platform Strategy and the Internet of Things
Professor Marshall Van Alstyne on how platform strategy and IoT combine to produce value for all players in the ecosystem.