While livestreamed shopping is booming in China, it has struggled to take off in the West.
To make social platforms a more positive force, we must understand the phenomena that drive them.
Sinan Aral, interviewed by Paul Michelman
Tinder’s entrance into the dating app industry was a literal game changer.
Niloofar Abolfathi and Simone Santamaria
Social media provides a game-changing opportunity to support innovation and new product development.
Deborah L. Roberts and Frank T. Piller
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.