Collaboration
When Customers Become Fans
Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.
Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.
“Lawsourcing” campaigns are helping smaller organizations advance legal and public relations goals.
Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.
Thanks to technology, the office of the future is going to look very different from what we’ve been used to.
The NHL’s following on Pinterest outscores all other sports leagues. Its secret: a mastery of social media strategy.
Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”
Companies that want employees to be stewards of the brand should trust them to represent the organization well on social media.
Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?
Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”
Social media environments challenge managers to think in nonlinear ways about their business.
The new Social Business Interactive Tool encourages readers to explore data from the 2014 Social Business Global Study.
Social media is just the latest in a long line of transformative technologies changing how business is conducted.
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
A social business tool is helping U.S. government agencies crowdsource collaboration.
An infographic provides highlights of the 2014 social business report and illustrates the importance of social maturity.
Companies that reach social business maturity are finding that their leadership practices are changing along the way.