The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.
Wendy Harman (American Red Cross), interviewed by Gerald C. (Jerry) Kane
For KLM, social business developed in response to an epic customer service crisis.
Martijn van der Zee (KLM), interviewed by Gerald C. Kane
Boston College’s football recruiting efforts were turned around with a social media campaign.
Gerald C. Kane and Sean M. Flaherty
Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.
Beth Kanter (author), interviewed by Robert Berkman
“Loosely coupled” organizations are models for managing a social media-driven business environment.