
Collaboration
Social Business: Flat or Hierarchical? A Surprising Answer
“Loosely coupled” organizations are models for managing a social media-driven business environment.
“Loosely coupled” organizations are models for managing a social media-driven business environment.
Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.
A robust online presence helps the Mayo Clinic’s reputation as a source for health information.
Younger employees often have procedural understanding of social media but need strategic vision.
Influentials who provide sole influence over consumers are the most valuable to companies.
Developmental psychology provides valuable insight into why people use social media differently.
Executives are increasingly recognizing the value of social business to their organizations.
Industries across the board report that social business has increased in importance between 2011-2012.
Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.
Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.
Companies are appointing chief digital officers to focus their use of social and digital strategies.
In a highly regulated industry, active social media engagements need to be carefully conducted.
CMOs are very involved in leveraging social media, which may be expanding that function’s strength.
New CEOs need to quickly establish themselves and communicate their vision.
Data shows that within the C-suite, CFOs are the least supportive of social business initiatives.
A study of senior executives’ use of social media identified key reasons why experts are brought in to educate the staff.
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.
New research suggests the term “viral” marketing does not describe well what happens in the market.
At Enterasys Networks, social tools are creating a flatter and more transparent company.
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.