Social Media
Why Social Business Initiatives Fail
Organizations are inadvertently setting their social programs up for failure.
Social Media
Latest
Social Media
Can Social Business Make Employees Happier?
Social business can breed contentment among employees — but it doesn’t happen automatically.
By Robert Berkman
Digital Marketing
Nonprofits Get More from Social Media with Metrics
Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.
Beth Kanter (author), interviewed by Robert Berkman
Collaboration
Social Business: Flat or Hierarchical? A Surprising Answer
“Loosely coupled” organizations are models for managing a social media-driven business environment.
Gerald C. (Jerry) Kane
Digital Marketing
Turning a “No Comment” Company into a Social Media Advocate
Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.
Anna Granholm-Brun (Maersk Group), interviewed by Robert Berkman
Social Media
Mayo Clinic Leads Social Conversations About Healthcare
A robust online presence helps the Mayo Clinic’s reputation as a source for health information.
Robert Berkman
Social Media
Procedural Versus Strategic Approaches to Social Media
Younger employees often have procedural understanding of social media but need strategic vision.
Gerald C. (Jerry) Kane
Digital Marketing
Valuing Influentials Means More than Just Counting Connections
Influentials who provide sole influence over consumers are the most valuable to companies.
Robert Berkman
Digital Marketing
One Size Does Not Fit All in Social Media
Developmental psychology provides valuable insight into why people use social media differently.
Gerald C. (Jerry) Kane
Business Models
The Executive’s Role in Social Business
Executives are increasingly recognizing the value of social business to their organizations.
David Kiron, Doug Palmer, Anh Nguyen Phillips and Robert Berkman
Social Media
Social Business Is Fast Gaining Ground Across All Industries
Industries across the board report that social business has increased in importance between 2011-2012.
Robert Berkman
Digital Marketing
How Companies Can Move Past a Trough of Disillusionment in Social Business
Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.
Dion Hinchcliffe (The Dachis Group), interviewed by Robert Berkman
Culture
Ray Wang Surveys the Evolution of Social Business
Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.
R "Ray" Wang (Constellation Research, Inc), Interviewed by Robert Berkman
Social Media
The Emergence of Chief Digital Officers
Companies are appointing chief digital officers to focus their use of social and digital strategies.
Robert Berkman
Digital Marketing
How Pharmaceuticals Can Avoid the Side Effects of Social Media
In a highly regulated industry, active social media engagements need to be carefully conducted.
Dr. Ed Tucker (Janssen Research & Development LLC), interviewed by Nina Kruschwitz
Digital Marketing
CMOs Using Social Data to Flex Their Muscle
CMOs are very involved in leveraging social media, which may be expanding that function’s strength.
Robert Berkman
Social Media
Get Social: A Mandate for New CEOs
New CEOs need to quickly establish themselves and communicate their vision.
Leslie Gaines-Ross
Social Media
CFOs’ Anti-Social Tendencies may be Changing
Data shows that within the C-suite, CFOs are the least supportive of social business initiatives.
Robert Berkman
Digital Marketing
What Do Senior Managers Really Want to Know About Social Media?
A study of senior executives’ use of social media identified key reasons why experts are brought in to educate the staff.
Digital Marketing
B2Bs Can Be Social Too
Marketers in both B2C and B2B companies are discovering strategic benefits from social media.