“Loosely coupled” organizations are models for managing a social media-driven business environment.
Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.
Anna Granholm-Brun (Maersk Group), interviewed by Robert Berkman
A robust online presence helps the Mayo Clinic’s reputation as a source for health information.
Younger employees often have procedural understanding of social media but need strategic vision.
Gerald C. (Jerry) Kane
Influentials who provide sole influence over consumers are the most valuable to companies.
Industries across the board report that social business has increased in importance between 2011-2012.
Dion Hinchcliffe of The Dachis Group provides strategies to help an organization succeed in social business.
Dion Hinchcliffe (The Dachis Group), interviewed by Robert Berkman
In a highly regulated industry, active social media engagements need to be carefully conducted.
Dr. Ed Tucker (Janssen Research & Development LLC), interviewed by Nina Kruschwitz
A study of senior executives’ use of social media identified key reasons why experts are brought in to educate the staff.
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.