Strategy

Is Deep Learning a Game Changer for Marketing Analytics?

The technology that underpins deep learning is becoming increasingly capable of analyzing big databases for patterns and insights. Before long, companies will be able to integrate a wide array of databases to discern what consumers want, and then leverage that information for market advantage. Deep learning might also be used to design products to meet consumers’ personal needs. Different types of organizations will try to harness the powers of deep learning in their own ways.

How Vigilant Companies Gain an Edge in Turbulent Times

In fast-changing business environments, companies need to stay vigilant and watch for threats from both internal and external sources. The most vigilant companies use systematic approaches to determine where to look for — and how to explore — potential disruptions.

Every Number Tells a Story

You stand in front of a roomful of decision makers and present an iron-clad case for a compelling, data-backed proposal. The group’s reaction? Tepid, at best. So, what happened? Nancy Duarte would likely tell you that you were missing the story behind the data. In this episode of Three Big Points, Duarte shows us how to bring data to life in a way that will win people over to your idea.

How Companies Can Prepare for Sudden CEO Turnover

  • Read Time: 4 min 

Recent CEO departures have been attention-grabbing but are also part of a larger rising turnover rate for the top job within companies. Chief departures can signal fear and uncertainty within the ranks, and often managers and employees feel a lack of direction for moving forward. To mitigate risk, organizations must take steps to prepare for uncertainty.

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How Will U.S. Companies Respond to Regulation Rollbacks?

This month’s MIT SMR Strategy Forum poll looks at the recent rollbacks from the Trump administration on a wide variety of U.S. regulations pertaining to water, air, land, and public health. We ask our panel of experts to weigh in on whether corporations will decide to adhere to rules that closely resemble original standards, or if they will embrace deregulation.

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Winning With AI

AI promises rewards but also comes with risks ― namely, that competitors figure out how to successfully use it before you do. This year’s 2019 MIT SMR-BCG Artificial Intelligence Global Executive Study and Research Report shows early AI winners are focused on organization-wide alignment, investment, and integration.

Why Analytics Don’t Always Pay Off in the Playoffs

Every team has a data-based strategy for regular season play — but the playoffs are a completely different story. In this episode of Counterpoints, we talk with Mike Trudell, a reporter who covers the Los Angeles Lakers for ESPN and other sports news outlets, about the mysterious intangibles that come to the foreground during the playoffs.

Digital Transformation Should Start With Customers

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  • Read Time: 6 min 

Few organizations have the resources necessary to transform operations, business models, and customer experience all at the same time. They need to prioritize. Focusing on the transformation of the customer experience should be first. This is not because it’s necessarily the easiest, but because doing so is far more likely to keep a company viable than changing other aspects of business.

Tell Your Colleagues: MIT SMR Is Unlocked Today Through Thursday

  • Read Time: 2 min 

On Oct. 8-10, MIT SMR is dropping its paywall — all of the content is freely available to visitors. Readers will have immediate access to ideas, research, benchmarks and tools, all grounded in the reality of our technologically driven economy and society. We’re offering some recommendations based on what readers tell us are some of the most pressing problems they’re facing right now.

The Best of This Week

This week’s must-reads for managing in a digital age: just because companies recognize re-skilling and upskilling is critical doesn’t mean they’re doing it right. Also, how to choose charts everyone understands, where blockchain is headed in the enterprise, and words of wisdom for managing your career in an age of uncertainty.

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Will the Business Roundtable Statement Impact Workers?

This month’s MIT SMR Strategy Forum poll looks at the recent Business Roundtable Statement, which proposed a view of corporate purpose that includes the interests of employees, communities, suppliers, and customers in addition to shareholders. We ask our panel of strategy experts whether this shift may have an impact for American workers.

How to Survive Digital Disruption

Too many companies mistakenly view digital disruption as a technology threat, so they undertake digital transformation by focusing primarily on the need to upgrade their systems. That is a costly error — one that could even be fatal if taken to the extreme. Above all else, digital transformation is about people: the right people inspired by the right culture prepared to adapt to a very new landscape. Driving that culture is a leader’s most important responsibility today.

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