FREE WEBINAR AND Q&A

Turning Data Into Customer Engagement

ON DEMAND VIDEO


MIT SMR’s recent global study, “Using Analytics to Improve Customer Engagement,” found that analytically mature companies are twice as likely to report strong customer engagement as the least analytically mature organizations. Analytical innovators who use the insights they glean to tailor offerings that improve customer satisfaction are realizing a return on their data and analytics investment.

Watch as the authors of the report and special guest Teddy Bekele of WinField United, a division of Land O'Lakes Inc., discuss the findings from the research, and share how WinField United has strengthened its bonds with its agriculture customers by sharing data and analytics that help them improve yield and efficiency. The speakers will show how analytical innovators are gathering and sharing data to build loyalty and keep customers.

In this webinar, you’ll learn:

• Benchmarks for how companies are benefiting from data and analytics across a continuum of maturity
• How WinField helps farm operators analyze millions of data points from multiple sources, and as a result cements farmer relationships
• Some of the enduring challenges still facing companies adopting data and analytics practices
• Why using data from a multitude of sources — customers, vendors, regulators, and competitors — is so important

ABOUT THE SPEAKERS
Teddy Bekele
Teddy Bekele is vice president of agricultural technology for WinField United, a division of Land O’Lakes Inc.
David Kiron
David Kiron is a coauthor of “Using Analytics to Improve Customer Engagement” and executive editor at MIT Sloan Management Review.
Sam Ransbotham
Sam Ransbotham is a coauthor of “Using Analytics to Improve Customer Engagement,” a guest editor at MIT Sloan Management Review, and Associate Professor of Information Systems at Boston College’s Carroll School of Management.
WEBINAR SPONSORED BY:

SAS

REGISTER NOW   
to watch on demand