MIT SMR’s recent global study, “Using Analytics to Improve Customer Engagement,” found that analytically mature companies are twice as likely to report strong customer engagement as the least analytically mature organizations. Analytical innovators who use the insights they glean to tailor offerings that improve customer satisfaction are realizing a return on their data and analytics investment.
Watch as the authors of the report and special guest Teddy Bekele of WinField United, a division of Land O'Lakes Inc., discuss the findings from the research, and share how WinField United has strengthened its bonds with its agriculture customers by sharing data and analytics that help them improve yield and efficiency. The speakers will show how analytical innovators are gathering and sharing data to build loyalty and keep customers.
In this webinar, you’ll learn: