FREE WEBINAR AND Q&A

Transforming From Traditional Competitor to Ecosystem Powerhouse

Tuesday, November 16, 2021
11:00 a.m. EST / 8:00 a.m. PST

If you’re unable to attend live, still register! We’ll send you the on-demand recording. Certificates of completion are available after the webinar for a small fee.

In our current competitive landscape, rivalry is shifting from well-defined industries to broader ecosystems. We see this in the transition from automobiles to mobility solutions, from banking to fintech platforms, from production lines to intelligent factories — traditional boundaries are collapsing almost everywhere you look. Competitors are coming from new directions and pursuing different goals from those of your familiar rivals.

Companies need a new approach to strategy for managing in a world of ecosystem disruption. For advice, please join Ron Adner, author of Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World (MIT Press), as he offers a framework for what ecosystem disruption looks like and its implications for leaders.

In this webinar, you’ll learn:

A new lexicon for the strategy challenges we’re facing today.

A systematic approach to constructing and competing in ecosystems using the principles of the Minimum Viable Ecosystem and Staged Expansion.

How to frame a new strategy conversation for your team.

Adner will illustrate these ideas and dynamics by exploring how Amazon disrupted three different industries through its approach to the launch of Alexa.

ABOUT THE SPEAKERS
Ron Adner
Ron Adner is the Leverone Chaired Professor and professor of strategy and entrepreneurship at the Tuck School of Business at Dartmouth College.
Abbie Lundberg
Abbie Lundberg is editor in chief of MIT Sloan Management Review. She will moderate the session.
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