References

1. As used in this document, “Deloitte” means Deloitte Consulting LLP and Deloitte Services LP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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About the Authors

Gerald C. Kane is the MIT Sloan Management Review guest editor for the Digital Transformation Strategy Initiative.

Doug Palmer is a principal in the Digital Business and Strategy practice of Deloitte Digital.

Anh Nguyen Phillips is a senior manager within Deloitte Services LP, where she leads strategic thought leadership initiatives.

David Kiron is the executive editor of the Big Ideas Initiatives at MIT Sloan Management Review, which brings ideas from the world of thinkers to the executives and managers who use them.

Natasha Buckley is a senior manager within Deloitte Services LP, where she researches emerging topics in the business technology market.

Acknowledgments

We thank each of the following individuals, who were interviewed for this report:

Randy Almond, head of data marketing, Twitter

Sara Armbruster, vice president of strategy, research and new business innovation, Steelcase

B. Bonin Bough, senior vice president and chief media and e-commerce officer, Mondelēz International.

John Brownstein, associate professor, Harvard Medical School

Mohamed-Hédi Charki, associate professor of strategy, EDHEC Business School

Carlos Dominguez, president and COO, Sprinklr

Martyn Etherington, former CMO and chief of staff, Mitel Networks

Lainey Garcia, manager of brand public relations and engagement, McDonald’s

Dr. John Halamka, CIO, Beth Israel Deaconess Medical Center

Perry Hewitt, CDO, Harvard University

Benn Konsynski, professor of information systems and operations management, Emory University’s Goizueta Business School

Paul Leonardi, professor of technology management, University of California, Santa Barbara

David Mathison, founder, CDO Club

Steve Milovich, senior vice president of global human resources and talent diversity, Disney/ABC Television Group and senior vice president of employee digital media, The Walt Disney Company

Scott Monty, principal, Scott Monty Strategies

Panagiotis Papadimitriou, senior director, data science, Upwork

Jim Rosenberg, chief of digital strategy, UNICEF

Phil Simon, author, consultant

Sree Sreenivasan, CDO, The Metropolitan Museum of Art

Ben Waber, president and CEO, Humanyze

Contributors

Jonathan Copulsky, Carolyn Ann Geason, Nidal Haddad, Nina Kruschwitz, Daniel Rimm, Ed Ruehle

MIT Sloan Management Review

MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change.

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As used in this document, “Deloitte” means Deloitte Consulting LLP and Deloitte Services LP, which are separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Member of Deloitte Touche Tohmatsu Limited.

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