Strategy, not Technology, Drives Digital Transformation


1. As used in this document, “Deloitte” means Deloitte Consulting LLP and Deloitte Services LP, which are separate subsidiaries of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

2. G.C. Kane, D. Kiron, D. Palmer, A.N. Phillips and N. Buckley, “Moving Beyond Marketing: Generating Social Business Value Across the Enterprise,” July 15, 2014,

3. N.G. Carr, “IT Doesn’t Matter,” Harvard Business Review 5 (May 2003).

4. K.S. Nash, “Tech Spin-off From Spice Maker McCormick Puts CIO in the CEO Seat,” April 1, 2015,

5. J. Chambers, “Cisco’s CEO on Staying Ahead of Technology Shifts,” Harvard Business Review 5 (May 2015): 35-38.

6. G.C. Kane, D. Palmer, A.N. Phillips and D. Kiron, “Is Your Business Ready for a Digital Future?” MIT Sloan Management Review 56, no. 4 (summer 2015): 37-44.

7. R. Berkman, “Turning a ‘No Comment’ Company Into a Social Media Advocate,” August 6, 2013,

8. D. Kiron, “The Unexpected Payoffs of Employee ‘Eavesdropping,’” November 6, 2014,

9. G.C. Kane et al. , “Moving Beyond Marketing.”

10. Chambers, “Cisco’s CEO on Staying Ahead of Technology Shifts.”

i. R. Nieva, “‘Shine Up the Arches:’ McDonald’s and the Quest to Go Digital,” March 20, 2015,