Strategy

Featured Strategy Articles

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High-Profile Jitters Over AI

Frontiers |

As AI becomes more ubiquitous, we need clear systems for keeping it in check.

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Managing Technology for the Post-Digital Era

Frontiers |

The post-digital tech wave — a powerful, integrated stack of technologies — is coming next.

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Three Lessons From Germany’s Platform Economy

Frontiers |

Platform markets are suddenly all the rage with B2B companies. And for good reason.

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How Cities Should Prepare for Artificial Intelligence

Frontiers |

A key driver of AI’s role in the global economy will be how cities deal with technological developments. Many cities plan to become “smart cities” armed with AI-driven processes, like AI-based traffic control systems. But simply adopting these new technologies won’t be enough to guarantee their success. Like organizations and education experts, cities need to assess and prepare for AI-related skills gaps.

Sales & Marketing Strategy

The Magic That Makes Customer Experiences Stick

Research has shown that memorable experiences can drive customer decisions as much as price and functionality. Yet there have been few meaningful improvements in customer experience over time. The missing ingredient? Emotion. Customers want their choices to align as much with their feelings and senses as with their values and ethics. The rational approaches taught at most business schools — offer more value for money, add features, make service more efficient — are not enough.

Beyond a ‘Winner-Takes-All’ Strategy for Platforms

Platform companies with the largest user networks offer significant value for consumers. Yet total network size isn’t the only key to competitive advantage; platform users may place equal or greater weight on having access to specific, local, or higher-quality platform users or information about the network or its participants.

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The Win-Win Imperative

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Strategizing AI

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Strategy For and With AI

AI can help you choose, measure, and prioritize the KPIs informing your strategy.

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#MITSMRChat: Implementing AI

MIT SMR and BCG host a Twitter chat focused on the corporate adoption of AI.

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Transformation Without Technology

The most effective responses to digital disruption don’t make use of technology at all.

Artificial Intelligence, Global Technology Development

Global Competition With AI in Business: How China Differs

AI’s largest and most enduring contributions will be in non-technology sectors, and many of them will come from China.

Corporate Strategy

A New Playbook for Diversified Companies

Scholars have argued for years that high levels of diversification harm company performance and value creation. But multi-business companies can do quite well. Those that thrive tend to do three things: They limit the number of business models in their portfolio and support them with a cohesive operating model. They tailor the corporate parenting strategy to the needs of individual business units. And they allocate resources according to the role played by each business unit.

Beat the Odds in M&A Turnarounds

While M&A deals and turnarounds are individually hard to pull off, combining the two can be even more challenging. Yet an analysis of roughly 1,400 M&A-based turnarounds between 2005 and 2018 shows that six management actions can help acquiring companies improve their odds of success. The rewards can be considerable. Successful buyers generate gains in both revenue growth and profit margins, and — most important — better returns.

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The Strategic Agility Project

The Strategic Agility series from MIT Sloan Management Review draws on evidence and data analytics to answer a fundamental question: How can organizations achieve their strategic objectives? The series features the research of MIT Sloan School of Management’s Donald Sull and his team of researchers and data scientists. It draws on, among other sources, over 4 million Glassdoor employee reviews that provide insight on organizational culture and management practices of a large sample of important organizations.

See how major companies in the world economy rank across the nine dimensions of corporate culture, based on more than 1 million Glassdoor reviews, with the Culture 500 tool.

Follow the conversation on Twitter with #StrategicAgility or sign up for email updates on this series.

Questions of strategy are universal, and managers tackle a range of topics that are central to how their organizations can compete in today’s fast-moving business landscape. The MIT SMR Strategy Forum offers a monthly glimpse into the minds of academic experts on pressing strategy issues related to business, management, technology, and public policy. View the Strategy Forum archive for more responses.

Follow the conversation on Twitter with #ExpertsOnStrategy and submit your own questions to the panel.

Strategy and Culture

Why Company Culture Matters for Strategic Results

July 10, 2019 | Donald Sull

Good corporate culture can turbocharge performance, while a bad culture can wreak havoc on a company’s reputation and results. When companies strike the right balance on culture, they can align behavior with corporate strategy while allowing employees flexibility to exercise judgment and initiative.