Featured Strategy Articles


An Executive Guide to the Winter 2019 Issue

These summaries will help you navigate our terrific new slate of features.


The Enabling Power of Trust

In order to implement effective leadership in the digital age, we need to bridge the gap between what we know to be true today and what we believe will be true tomorrow.


What Cloud Localization Means for Organizations

Frontiers |

Cloud computing with rigid borders and boundaries will become a reality in the near term.


Innovation Strategy

Grow Faster by Changing Your Innovation Narrative

Companies aspiring to organic growth leadership in their industries should start with a coherent, affirming innovation narrative and reinforce it with action. The authors tested 18 well-known innovation levers and identified the four that organic growth leaders use most to stay ahead of competitors: (1) invest in innovation talent, (2) encourage prudent risk-taking, (3) adopt a customer-centric innovation process, and (4) align metrics and recognition with innovation activity.

The Promise of Targeted Innovation

The biggest consumer goods companies shell out more than $1 billion a year for R&D but lately have seen no appreciable impact on their sales. That’s troubling for companies whose growth has leveled off in recent years. In contrast, some smaller competitors that spend less on R&D — but do so more shrewdly — have seen a significant boost in sales.


The Strategic Agility Project

The Strategic Agility series from MIT Sloan Management Review draws on evidence and data analytics to answer a fundamental question: How can organizations achieve their strategic objectives? The series features the research of MIT Sloan School of Management’s Donald Sull and his team of researchers and data scientists. It draws on, among other sources, over 4 million Glassdoor employee reviews that provide insight on organizational culture and management practices of a large sample of important organizations.

Follow the conversation on Twitter with #StrategicAgility or sign up for email updates on this series.

Do You Have a Cyber Strategy?


Amazon Raised Its Minimum Wage — Will Its Rivals Do the Same?

Each month, the MIT SMR Strategy Forum poses a single question to our panel of experts in the fields of business, economics, and management. This month’s question asks our panel whether Amazon, by raising the minimum wage for its U.S. workers to $15 per hour, will influence other companies to do the same.

Marketing Strategy in the Digital Age


Deriving Value From Conversations About Your Brand

Online and off-line customer conversations about your brand require separate marketing strategies.


Bill It, Kill It, or Keep It Free?

B2B companies can seize new sales by charging for services they’ve been giving away.


Machine Learning in the Travel Industry: The Data-Driven Marketers’ Ticket to Success

To achieve greater returns on their machine-learning investments, aspirational travel marketers need to recognize and embrace even more analytical sophistication.


The Big Data Problem That Market Research Must Fix

Data best supports marketing when researchers fully understand what they want to measure and how.