Strategy
Digital Marketing Want to Build Intimacy With Customers? Get to Know Digital Campfires
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
Sara Wilson
Latest Insights from MIT SMR
Platforms & Ecosystems
Transforming From Traditional Competitor to Ecosystem Powerhouse
Ron Adner and Abbie Lundberg
More Strategy Insights from MIT SMR
Sustainability
The Progressive Roots of Management Science
New research highlights that sustainable management is a fundamental business practice, not just a modern trend.
Stephen Cummings and Todd Bridgman
Innovation Strategy
Adopt Open Strategy to Fuel Innovation
Kurt Matzler and Julia Hautz outline a framework leaders can adopt to spur innovation and compete against digital-first companies.
Kurt Matzler et al.
Culture
The Cultural Benefits of Artificial Intelligence in the Enterprise
New research points to a strong, multidimensional link between AI use and improvements in organizational culture.
Sam Ransbotham et al.
Platforms & Ecosystems
Sharing Value for Ecosystem Success
Ecosystem success requires that both leaders and followers avoid the trap of egocentric thinking.
Ron Adner
Disruption
Disruption as a Platform for Continuous Innovation
Gerald C. (Jerry) Kane, Rich Nanda, and Anh Phillips, authors of the book The Transformation Myth, outline the traits and principles essential for adapting to disruption, especially following the COVID-19 pandemic.
Gerald C. Kane et al.
Organizational Behavior
Rethinking Assumptions About How Employees Work
The post-pandemic era requires a leadership mindset change about jobs and managerial expectations.
George Westerman
Developing Strategy
Will Relaxed Rules About Hybrid Work Improve Productivity and Performance?
Strategists weigh in on what relaxed rules around physical presence in the office mean for productivity and performance.
MIT SMR Strategy Forum
Innovation Strategy
Effective Innovation Begins With Strategic Direction
To get more from their innovation efforts, businesses must first determine what type of change they want to achieve.
B. Tom Hunsaker and Jonathan Knowles
Developing Strategy
Has COVID-19 Permanently Changed Business Strategy? What Experts Say
Strategy experts weigh in on what COVID-19 means for business strategy.
MIT SMR Strategy Forum et al.
IT Governance & Leadership
Investing in Strategic Leadership
To be a technology leader, a CTO needs both tech and business knowledge, explains Two Sigma’s Camille Fournier.