Findings From the First Annual Survey and Interview Project

Will sustainability change the competitive landscape and reshape the opportunities and threats that companies face? Will sustainability have a material impact on your company? What should you and your company do about it? Our special report explores these burning questions and many more.

Read the Report

"The Business of Sustainability" is produced by MIT Sloan Management Review and The Boston Consulting Group. It is part of our Sustainability Initiative, which studies how the challenges and opportunities presented by sustainability will transform management. Read the special report or a summary report.

Executive Summary

First, a roundup of our results. Some examples: 92 percent of survey respondents say their company is addressing sustainability in some way, and most companies are doing only what is necessary to meet regulatory requirements. Read more »

Why Decisive and Effective Corporate Action Is Lacking

The best way to get people to take sustainability seriously is to frame it as it really is: not only a challenge that will affect every aspect of management, but, for the first movers, a source of enormous competitive advantage. Read more »

Looking Ahead: Seizing Opportunities and Mitigating Risks

As they confront the barriers to sustainability, many managers are struggling to understand where their companies are, where they need to go, and how to get there. Here are lessons from first-class companies. Read more »

5 Companies, 5 Strategies, 5 Transformations

Better Place, Nike, Rio Tinto, General Electric, and Wal-Mart all have unique backstories and faces unique challenges. Here, we present the key moves that made these diverse businesses leaders in sustainability. Read more »

The Sustainability Audit

Companies that seek to enhance their profile in sustainability could begin by undertaking a critical self-assessment. We present 10 statements that represent the most important dimensions of sustainability for managers. Read more »

Appendix

For those who want to know everything, here you can find out the metholodogy for the sustainability survey and interviews, a full list of the executives and thought leaders we interviewed, survey and research highlights, and suggestions for further reading. Read more »