Marketing
Consumers Are Gaining the Right to Repair — Are You Ready?
Consumer ire over vendor restrictions is leading to new right-to-repair laws in many jurisdictions.
Most Recent Insights from MIT SMR
More Marketing Insights from MIT SMR
Sustainability
Tapping Into the Hidden Consumer Demand for Sustainability
How companies can take advantage of the vast commercial opportunity presented by customer demand for sustainable solutions.
Platforms & Ecosystems
Immersive Commerce: Early Lessons From Walmart
The retailer’s experiments in immersive commerce offer marketing leaders lessons on reaching a new set of consumers.
Customers
Artificial Intelligence Disclosures Are Key to Customer Trust
Experts in artificial intelligence debate if organizations should disclose how AI is used in products and services.
AI & Machine Learning
How GenAI Changes Creative Work
Generative AI is already affecting how creative professionals work. Prepare now for more disruption.
Marketing Strategy
Five Essentials for Marketing Performance Measurement Systems
Many marketing teams struggle to identify metrics that will support business strategy. A change in approach can help.
Digital Marketing
The Surprising ROI of Small Online Influencers
Recent research shows that social media influencers with small audiences can deliver big payoffs for brands.
Culture
Uncover the Ageism Hiding in Your Organization
Identify and address ageism to avoid disconnects with employees and customers and find new business opportunities.
Marketing Strategy
Seven Reasons to Strengthen Your Customer Benefits Focus
Marketing leaders who understand the full value of a benefits-first perspective can help their companies better compete.
Customers
Six Signs of a Successful Chief Experience Officer
Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.
Talent Management
CMO Success, Stage by Stage
Companies are best served by a CMO whose skills and knowledge align with their needs at their particular growth stage.