Companies can use an array of tactics to make sure that their data products inspire action — and create value.
Barbara H. Wixom and Gabriele Piccoli
Most Recent Insights from MIT SMR
Jonathan Knowles et al.
Sinan Aral, interviewed by Paul Michelman
More Marketing Insights from MIT SMR
To launch successful products that delight customers, companies need a new approach to data analytics.
Barbara H. Wixom et al.
Small and midtier brands have unique opportunities to provide value in the new consumer environment.