Marketing

Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.

Orangetheory Fitness members get the most out of their group workouts with some help from both AI and human coaches.

This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.

Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.

Determining whether entrepreneurship is right the right path for you requires preparation and introspection.

L’Oréal’s Stéphane Lannuzel discusses artificial intelligence’s role in technology innovation in the beauty industry.

Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.

CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.

Companies’ approach to employee health should take into account the effects of social media use on workers’ well-being.

Having different social media identities for different sets of stakeholders is no longer possible.