Marketing
Digital Marketing Micro Utility With Gen AI: Shopify’s Miqdad Jaffer
On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.
Sam Ransbotham and Shervin Khodabandeh
Most Recent Insights from MIT SMR
Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
Sam Ransbotham and Shervin Khodabandeh
Marketing Strategy
Why Text-to-Image AI Requires a New Branding Mindset
Andrés Gvirtz and Oguz A. Acar
Organizational Structure
Design Your Marketing Organization to Fit Your Company’s Growth Stage
Kimberly A. Whitler and Jonathan Metrick
More Marketing Insights from MIT SMR
Content Provided By Deloitte
Survey: Most Companies Fall Short of Margin Targets
A new Deloitte study says most companies surveyed report falling short of their margin goals.
Raed Masoud and Mauricio Garza, Deloitte Consulting LLP
Content Provided By Google
The Next Education Frontier: Fueling Enrollments via International Expansion
U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.
Lesley Chou and Patricia Velázquez, Google
Skills & Learning
Learning From and With AI: Duolingo’s Zan Gilani
On the Me, Myself, and AI podcast, Duolingo’s Zan Gilani shares how AI personalizes the language app and motivates users.
Sam Ransbotham and Shervin Khodabandeh
Sustainability
Do Consumers See Your Business as a Force for Good?
A study finds that U.S. consumers believe businesses could positively impact society but fall short in sustainability.
Cynthia E. Clark
Marketing Strategy
The Myth of the Mainstream
In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.
Marcus Collins
Managing Your Career
Amid Growing AI, Humanize Communication to Strengthen Relationships
Handwritten notes are a personalized approach to business communication that can help build stronger connections.
Cole Clark
Innovation Strategy
Balancing Valued Tradition With Innovation
Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.
Giulia Cancellieri et al.
Automation
Continuous Learning With AI: Aflac’s Shelia Anderson
On the Me, Myself, and AI podcast, Aflac’s CIO discusses tech hiring and the insurer’s use of artificial intelligence.
Sam Ransbotham and Shervin Khodabandeh
Customers
Bed Bath & Bankruptcy: Lessons for Senior Leaders
Bed Bath & Beyond’s bankruptcy exposes the perils of focusing on financials at the expense of customer value creation.
Jonathan Knowles et al.
Social Media
Trust and Fraud Detection at Scale: Instagram’s Stephanie Moyerman
Instagram’s Stephanie Moyerman discusses AI’s role in supporting social media safety on the Me, Myself, and AI podcast.