Marketing

To make social platforms a more positive force, we must understand the phenomena that drive them.

Three kinds of revenue models make companies increasingly accountable for customer outcomes.

Three trending emotional priorities show signs of becoming long-term fixtures in consumers’ collective conscience.

When we can’t talk face to face, businesses must figure out how to cultivate consumer trust.

Innovators need to develop their innovation capital so they can turn their ideas into reality.

Consumer confidence will be the new currency of business; here’s how companies can respond.

In a global pandemic, a quick pivot to a digital business model may help retailers survive.

Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.

Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.

To launch successful products that delight customers, companies need a new approach to data analytics.