Marketing
Analytics & Business Intelligence Actioned Analytics Pave the Way to New Customer Value
Companies can use an array of tactics to make sure that their data products inspire action — and create value.
Barbara H. Wixom and Gabriele Piccoli
Most Recent Insights from MIT SMR
Social Media
Can We Amplify the Good and Contain the Bad of Social Media?
Sinan Aral, interviewed by Paul Michelman
More Marketing Insights from MIT SMR
Customers
Speaking to Customers in Uncertain Times
When we can’t talk face to face, businesses must figure out how to cultivate consumer trust.
Grant Packard et al.
Innovation Strategy
Overcoming the Innovator’s Paradox
Innovators need to develop their innovation capital so they can turn their ideas into reality.
Jeff Dyer et al.
Marketing Strategy
The Cost of Confidence
Consumer confidence will be the new currency of business; here’s how companies can respond.
Brian Whipple and Mark Curtis
Marketing Strategy
Why Some Retailers Are Thriving Amid Disruption
In a global pandemic, a quick pivot to a digital business model may help retailers survive.
Mark J. Greeven et al.
Executing Strategy
Don’t Let Your Strategy Be Hijacked
Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.
Carsten Lund Pedersen and Thomas Ritter
Marketing Strategy
Marketing Beyond the Gender Binary
Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.
Dipanjan Chatterjee and Nick Monroe
Analytics & Business Intelligence
Why Smart Companies Are Giving Customers More Data
To launch successful products that delight customers, companies need a new approach to data analytics.
Barbara H. Wixom et al.
Marketing Strategy
Growth Opportunities for Brands During the COVID-19 Crisis
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Jonathan Knowles et al.
Social Media
Are You Managing Your Risks From Social Media?
Many organizations aren’t fully aware of or adequately minimizing the risks posed by social media.
David Houghton et al.
AI & Machine Learning
The Future of AI-Driven Customer Service
A webinar describes how to develop AI customer service chatbots that meet customer expectations.