Marketing

Innovators need to develop their innovation capital so they can turn their ideas into reality.

Consumer confidence will be the new currency of business; here’s how companies can respond.

In a global pandemic, a quick pivot to a digital business model may help retailers survive.

Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.

Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.

To launch successful products that delight customers, companies need a new approach to data analytics.

Small and midtier brands have unique opportunities to provide value in the new consumer environment.

Many organizations aren’t fully aware of or adequately minimizing the risks posed by social media.

A webinar describes how to develop AI customer service chatbots that meet customer expectations.

A new species of disrupter has great products but offers even better experiences.