Marketing
Customers The Limits of Neuroscience in Business
Before investing in products touting business insights from brain research, managers must understand how they fall short.
Jared Cooney Horvath
Most Recent Insights from MIT SMR
Social Media
What Do Strategy Experts Think of Elon Musk’s Twitter Blue Policy?
MIT SMR Strategy Forum
Corporate Social Responsibility
Why Corporate Success Requires Dealing With the Past
Sarah Federman and Judith Schrempf-Stirling
AI & Machine Learning
Digital First, Physical Second: Wayfair’s Fiona Tan
Sam Ransbotham and Shervin Khodabandeh
Customers
Investing in the Last Mile: PayPal’s Khatereh Khodavirdi
Sam Ransbotham and Shervin Khodabandeh
More Marketing Insights from MIT SMR
Customers
Keeping Humans in the (Feedback) Loop: Orangetheory Fitness’s Ameen Kazerouni
Orangetheory Fitness members get the most out of their group workouts with some help from both AI and human coaches.
Sam Ransbotham and Shervin Khodabandeh
Customers
Our Guide to the Fall 2022 Issue
This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.
MIT Sloan Management Review
Customers
Manage Your Customer Portfolio for Maximum Lifetime Value
Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.
Fred Selnes and Michael D. Johnson
New Product Development
Before Starting Your Own Business, Ask These Four Questions
Determining whether entrepreneurship is right the right path for you requires preparation and introspection.
Ben Laker
Customers
Inventing the Beauty of the Future: L’Oréal’s Stéphane Lannuzel
L’Oréal’s Stéphane Lannuzel discusses artificial intelligence’s role in technology innovation in the beauty industry.
Sam Ransbotham and Shervin Khodabandeh
Sustainability
Every (Repurposed) Product Has a Story
Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.
Bernadette Kamleitner and Carina Thürridl
Marketing Strategy
Employer Branding Is the New Marketing Imperative
CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.
Dipanjan Chatterjee et al.
Social Media
Diet, Exercise, and Logging Off? Rethinking Employee Wellness
Companies’ approach to employee health should take into account the effects of social media use on workers’ well-being.
Karyn Georgilis-Becker
Leadership Skills
Leadership in an Era of Context Collapse
Having different social media identities for different sets of stakeholders is no longer possible.
Leslie Brokaw
Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.