Marketing
Innovation Strategy Balancing Valued Tradition With Innovation
Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.
Giulia Cancellieri, Simone Ferriani, and Gino Cattani
Most Recent Insights from MIT SMR
Automation
Continuous Learning With AI: Aflac’s Shelia Anderson
Sam Ransbotham and Shervin Khodabandeh
Social Media
Trust and Fraud Detection at Scale: Instagram’s Stephanie Moyerman
Sam Ransbotham and Shervin Khodabandeh
More Marketing Insights from MIT SMR
Customers
Does AI Help Reduce Wasteful Holiday Gifting?
Strategy experts weigh in on the macroeconomics of using AI technology to match people to presents.
MIT SMR Strategy Forum
Social Media
What Do Strategy Experts Think of Elon Musk’s Twitter Blue Policy?
Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
MIT SMR Strategy Forum
Customers
The Limits of Neuroscience in Business
Before investing in products touting business insights from brain research, managers must understand how they fall short.
Jared Cooney Horvath
Corporate Social Responsibility
Why Corporate Success Requires Dealing With the Past
Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.
Sarah Federman and Judith Schrempf-Stirling
AI & Machine Learning
Digital First, Physical Second: Wayfair’s Fiona Tan
Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.
Sam Ransbotham and Shervin Khodabandeh
Content Provided By Google
Reassuring Students About Education’s Value in Uncertain Times
Learn how to reassure students about the value of higher-ed investments even in uncertain times.
Content Sponsored by SAS
Retail and CPG Customer Experience: Trends, Tech, and Takeaways
Research shows that retail and CPG companies are optimistic about investments in CX technology.
MIT SMR Connections
Customers
Investing in the Last Mile: PayPal’s Khatereh Khodavirdi
Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.
Sam Ransbotham and Shervin Khodabandeh
Content Sponsored by SAS
Delivering Experiences That Win Business and Build Loyalty: Focus on Latin America
Survey findings: Latin American companies need to enhance CX quality and improve use of analytics.
MIT SMR Connections
Customers
Keeping Humans in the (Feedback) Loop: Orangetheory Fitness’s Ameen Kazerouni
Orangetheory Fitness members get the most out of their group workouts with some help from both AI and human coaches.