Marketing

Research reveals eight types of consumers, whose commitment to and willingness to pay for sustainable products varies.

How companies can take advantage of the vast commercial opportunity presented by customer demand for sustainable solutions.

The retailer’s experiments in immersive commerce offer marketing leaders lessons on reaching a new set of consumers.

Experts in artificial intelligence debate if organizations should disclose how AI is used in products and services.

Generative AI is already affecting how creative professionals work. Prepare now for more disruption.

Many marketing teams struggle to identify metrics that will support business strategy. A change in approach can help.

Recent research shows that social media influencers with small audiences can deliver big payoffs for brands.

Identify and address ageism to avoid disconnects with employees and customers and find new business opportunities.

Marketing leaders who understand the full value of a benefits-first perspective can help their companies better compete.

Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.