Marketing
Corporate Social Responsibility Why Corporate Success Requires Dealing With the Past
Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.
Sarah Federman and Judith Schrempf-Stirling
Most Recent Insights from MIT SMR
AI & Machine Learning
Digital First, Physical Second: Wayfair’s Fiona Tan
Sam Ransbotham and Shervin Khodabandeh
Customers
Investing in the Last Mile: PayPal’s Khatereh Khodavirdi
Sam Ransbotham and Shervin Khodabandeh
Customers
Keeping Humans in the (Feedback) Loop: Orangetheory Fitness’s Ameen Kazerouni
Sam Ransbotham and Shervin Khodabandeh
Customers
Manage Your Customer Portfolio for Maximum Lifetime Value
Fred Selnes and Michael D. Johnson
More Marketing Insights from MIT SMR
New Product Development
Before Starting Your Own Business, Ask These Four Questions
Determining whether entrepreneurship is right the right path for you requires preparation and introspection.
Ben Laker
Customers
Inventing the Beauty of the Future: L’Oréal’s Stéphane Lannuzel
L’Oréal’s Stéphane Lannuzel discusses artificial intelligence’s role in technology innovation in the beauty industry.
Sam Ransbotham and Shervin Khodabandeh
Sustainability
Every (Repurposed) Product Has a Story
Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.
Bernadette Kamleitner and Carina Thürridl
Marketing Strategy
Employer Branding Is the New Marketing Imperative
CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.
Dipanjan Chatterjee et al.
Social Media
Diet, Exercise, and Logging Off? Rethinking Employee Wellness
Companies’ approach to employee health should take into account the effects of social media use on workers’ well-being.
Karyn Georgilis-Becker
Leadership Skills
Leadership in an Era of Context Collapse
Having different social media identities for different sets of stakeholders is no longer possible.
Leslie Brokaw
Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Paul J. Zak and Abbie Lundberg
Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Sam Ransbotham and Shervin Khodabandeh
Customers
Rethinking Customer Expectations for 2022 and Beyond
Tools for companies and managers to rethink standard customer experience practices.
George Westerman and Ally MacDonald
New Product Development
The Neuroscience of Customer Experience
By applying neural insights to innovation, businesses can create memorable experiences that customers want to repeat.