Marketing

Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.

Companies implementing AI must protect customers’ autonomy, privacy, and individuality.

Companies already use data to make marketing decisions. Will deep learning enable a leap forward?

Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.

Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.

MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.

When employees represent the views of customers, management needs to have their backs.

Influencer marketing offers a big return when done right. But many companies are doing it wrong.

Brand collaborations can benefit both partners, but there are limits on how many can participate.

The most memorable experiences are suffused with emotion — not extra features or value for money.