Marketing
Six Signs of a Successful Chief Experience Officer
Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.
Most Recent Insights from MIT SMR
More Marketing Insights from MIT SMR
Customers
What Successful Brick-and-Mortar Retailers Get Right
Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.
Customers
Fashioning the Perfect Fit With AI: Stitch Fix’s Jeff Cooper
On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.
AI & Machine Learning
When AI Investments Pay Off in Marketing
New research shows where marketers are seeing gains from AI and how to speed up payoffs.
Supply Chains & Logistics
A Tale of Two Hot Sauces: Spicing Up Diversification
The dueling fortunes of two hot sauce companies demonstrate the power of strategic diversification.
Collaboration
Solving Real User Problems With Generative AI: Slack’s Jackie Rocca
On the Me, Myself, and AI podcast, Jackie Rocca explains how Slack uses artificial intelligence to relieve user pain points.
Talent Management
A Five-Step Guide to Improving Your Employer Brand
These five steps can help you burnish your employer brand and meet the challenge of talent acquisition.
Customers
Why It’s Good for Business When Customers Share Your Values
Sharing values with customers builds loyalty and can be a valuable differentiator in competitive markets.
Customers
Firing the Right Customers Is Good Business
Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.
Customers
Making Magic With Gen AI: Capital One’s Prem Natarajan
On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.
Business Models
Are Everywhere Stores the New Face of Retail?
Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.