Marketing
Five Essentials for Marketing Performance Measurement Systems
Many marketing teams struggle to identify metrics that will support business strategy. A change in approach can help.
Most Recent Insights from MIT SMR
More Marketing Insights from MIT SMR
Quality & Service
Know Your Own Strength
MIT Sloan Management Review’s summer 2024 issue highlights ways to better support customers, partners, and employees.
Marketing Strategy
The Long Tail of Social Media Influence
Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.
Customers
Acing Value-Based Sales
Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.
Social Media
Tap Employee-Creators to Transform Your Social Media Strategy
Savvy companies recognize that, with their support, employee-creators could become their best social media assets.
Customers
What Successful Brick-and-Mortar Retailers Get Right
Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.
Customers
Fashioning the Perfect Fit With AI: Stitch Fix’s Jeff Cooper
On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.
AI & Machine Learning
When AI Investments Pay Off in Marketing
New research shows where marketers are seeing gains from AI and how to speed up payoffs.
Supply Chains & Logistics
A Tale of Two Hot Sauces: Spicing Up Diversification
The dueling fortunes of two hot sauce companies demonstrate the power of strategic diversification.
Collaboration
Solving Real User Problems With Generative AI: Slack’s Jackie Rocca
On the Me, Myself, and AI podcast, Jackie Rocca explains how Slack uses artificial intelligence to relieve user pain points.
Talent Management
A Five-Step Guide to Improving Your Employer Brand
These five steps can help you burnish your employer brand and meet the challenge of talent acquisition.