Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.
Most Recent Insights from MIT SMR
Tamara Mendelsohn, interviewed by Ally MacDonald
Andreas B. Eisingerich et al.
Raj Venkatesan et al.
More Marketing Insights from MIT SMR
The pandemic spurred a social reset, and companies must respond to customers’ and employees’ changed expectations.
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.
As consumers purchase access to goods rather than the goods themselves, their connections to brands will change.
Carey K. Morewedge
Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues.
Kimberly A. Whitler
New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.
Jonathan Z. Zhang
Front-line employees are uniquely aware of the early symptoms of coming change. Management should heed their insights.