Marketing

To launch successful products that delight customers, companies need a new approach to data analytics.

Small and midtier brands have unique opportunities to provide value in the new consumer environment.

A webinar describes how to develop AI customer service chatbots that meet customer expectations.

A new species of disrupter has great products but offers even better experiences.

Companies using e-commerce sites like Amazon must work to maintain a strong brand identity.

Social listening — analyzing what consumers say on social media — can serve as a treasure hunt map.

Companies implementing AI must protect customers’ autonomy, privacy, and individuality.

Companies already use data to make marketing decisions. Will deep learning enable a leap forward?

Major makeovers should benefit — and be noticed by — those who buy a company’s products and services.

Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.