Marketing
Organizational Structure Design Your Marketing Organization to Fit Your Company’s Growth Stage
Interviews with 100 CMOs reveal common challenges in designing marketing organizations, as well as ways to address them.
Kimberly A. Whitler and Jonathan Metrick
Most Recent Insights from MIT SMR
Skills & Learning
Learning From and With AI: Duolingo’s Zan Gilani
Sam Ransbotham and Shervin Khodabandeh
More Marketing Insights from MIT SMR
Managing Your Career
Amid Growing AI, Humanize Communication to Strengthen Relationships
Handwritten notes are a personalized approach to business communication that can help build stronger connections.
Cole Clark
Innovation Strategy
Balancing Valued Tradition With Innovation
Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.
Giulia Cancellieri et al.
Automation
Continuous Learning With AI: Aflac’s Shelia Anderson
On the Me, Myself, and AI podcast, Aflac’s CIO discusses tech hiring and the insurer’s use of artificial intelligence.
Sam Ransbotham and Shervin Khodabandeh
Customers
Bed Bath & Bankruptcy: Lessons for Senior Leaders
Bed Bath & Beyond’s bankruptcy exposes the perils of focusing on financials at the expense of customer value creation.
Jonathan Knowles et al.
Social Media
Trust and Fraud Detection at Scale: Instagram’s Stephanie Moyerman
Instagram’s Stephanie Moyerman discusses AI’s role in supporting social media safety on the Me, Myself, and AI podcast.
Sam Ransbotham and Shervin Khodabandeh
Customers
A New Way to Manage Customer Portfolios for Maximum Value
Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.
Fred Selnes et al.
Organizational Transformation
Why Digital Ability Trumps IQ
Transformation success requires moving beyond “digital IQ” by linking employee ability to performance outcomes.
Kimberly A. Whitler and F.D. Wilder
Customers
Does AI Help Reduce Wasteful Holiday Gifting?
Strategy experts weigh in on the macroeconomics of using AI technology to match people to presents.
MIT SMR Strategy Forum
Social Media
What Do Strategy Experts Think of Elon Musk’s Twitter Blue Policy?
Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
MIT SMR Strategy Forum
Customers
The Limits of Neuroscience in Business
Before investing in products touting business insights from brain research, managers must understand how they fall short.