Marketing
Customers Why Pricing Decisions Need More Than Management Intuition
Leaders can make smarter customer strategy decisions in turbulent times through sound economic and strategic thinking.
Daniel Deneffe and Herman Vantrappen
Most Recent Insights from MIT SMR
Customers
Why Pricing Decisions Need More Than Management Intuition
Daniel Deneffe and Herman Vantrappen
Corporate Social Responsibility
Craft Your Brand Strategy to Ensure Racial Justice
Dipanjan Chatterjee and Nick Monroe
More Marketing Insights from MIT SMR
Customers
How to Speak to Customers to Build Trust
Linguistic considerations are important when planning customer communications.
Grant Packard et al.
Customers
To Cut Costs, Know Your Customer
In B2B, pandemic-driven cost initiatives should be guided by an intense focus on customer value.
Vikas Mittal et al.
Analytics & Business Intelligence
Actioned Analytics Pave the Way to New Customer Value
Companies can use an array of tactics to make sure that their data products inspire action — and create value.
Barbara H. Wixom and Gabriele Piccoli
Customers
As Stores Reopen, Which Customers Are Most Likely to Return?
Which retail customers will return to in-person shopping as the economy reopens — and why?
Jonathan Knowles et al.
Social Media
Inside the Hype Machine
MIT Sloan’s Sinan Aral discusses social media as a marketing tool that can have a positive impact — if used ethically.
Paul Michelman
Social Media
Can We Amplify the Good and Contain the Bad of Social Media?
To make social platforms a more positive force, we must understand the phenomena that drive them.
Sinan Aral, interviewed by Paul Michelman
Customers
Competing on Customer Outcomes
Three kinds of revenue models make companies increasingly accountable for customer outcomes.
Marco Bertini and Oded Koenigsberg
Marketing Strategy
Is Your Brand Purpose at Risk of Being Obsolete?
Three trending emotional priorities show signs of becoming long-term fixtures in consumers’ collective conscience.
George Carey
Customers
Speaking to Customers in Uncertain Times
When we can’t talk face to face, businesses must figure out how to cultivate consumer trust.
Grant Packard et al.
Innovation Strategy
Overcoming the Innovator’s Paradox
Innovators need to develop their innovation capital so they can turn their ideas into reality.