Marketing
Analytics & Business Intelligence The Transformational Power of Recommendation
Recommendation engines promise to revolutionize how customers buy and employees work.
Michael Schrage
Most Recent Insights from MIT SMR
Analytics & Business Intelligence
Actioned Analytics Pave the Way to New Customer Value
Barbara H. Wixom and Gabriele Piccoli
Social Media
Can We Amplify the Good and Contain the Bad of Social Media?
Sinan Aral, interviewed by Paul Michelman
More Marketing Insights from MIT SMR
Customers
Competing on Customer Outcomes
Three kinds of revenue models make companies increasingly accountable for customer outcomes.
Marco Bertini and Oded Koenigsberg
Marketing Strategy
Is Your Brand Purpose at Risk of Being Obsolete?
Three trending emotional priorities show signs of becoming long-term fixtures in consumers’ collective conscience.
George Carey
Customers
Speaking to Customers in Uncertain Times
When we can’t talk face to face, businesses must figure out how to cultivate consumer trust.
Grant Packard et al.
Innovation Strategy
Overcoming the Innovator’s Paradox
Innovators need to develop their innovation capital so they can turn their ideas into reality.
Jeff Dyer et al.
Marketing Strategy
The Cost of Confidence
Consumer confidence will be the new currency of business; here’s how companies can respond.
Brian Whipple and Mark Curtis
Marketing Strategy
Why Some Retailers Are Thriving Amid Disruption
In a global pandemic, a quick pivot to a digital business model may help retailers survive.
Mark J. Greeven et al.
Executing Strategy
Don’t Let Your Strategy Be Hijacked
Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.
Carsten Lund Pedersen and Thomas Ritter
Marketing Strategy
Marketing Beyond the Gender Binary
Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.
Dipanjan Chatterjee and Nick Monroe
Analytics & Business Intelligence
Why Smart Companies Are Giving Customers More Data
To launch successful products that delight customers, companies need a new approach to data analytics.
Barbara H. Wixom et al.
Marketing Strategy
Growth Opportunities for Brands During the COVID-19 Crisis
Small and midtier brands have unique opportunities to provide value in the new consumer environment.