Marketing

The pandemic spurred a social reset, and companies must respond to customers’ and employees’ changed expectations.

Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.

Much of the fashion industry trades on a culture of disposability. It’s not sustainable, and retail norms must change.

MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.

As consumers purchase access to goods rather than the goods themselves, their connections to brands will change.

Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues.

Value-based selling can boost competitiveness but works best when vendors take one of three approaches.

In-store technology promises a better customer experience — and fuel for improved retail analytics.

New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.

Front-line employees are uniquely aware of the early symptoms of coming change. Management should heed their insights.