Key Words for Digital Transformation

Frontiers |

Shantanu Narayen, interviewed by Paul Michelman

By many rights, one might have expected to find Adobe on the register of companies disrupted by digital. And yet the 35-year-old software developer has persevered by embracing the very technological forces ― think cloud, mobile, platforms, IoT ― that could very well have been the harbingers of demise for a legacy producer of packaged software designed for the desktop.

Why Companies Need a New Playbook to Succeed in the Digital Age

Peter Weill and Stephanie Woerner

In the digital world, companies need to become a destination for customers. The key is using digital as differentiation and offering customers something compelling. This requires a new playbook for how to do business as well as new ways of engaging customers. The trend is for individual and business customers to prefer just one or two powerful ecosystems in each industry, raising the stakes for leaders to better understand their options and clarify their own game plans.

A Three-Step Process for Scaling Digital Innovation

Gerald C. Kane

Many companies experiment in digital business. What matters is what they do with the results of those experiments.

Winning With Open Process Innovation

Georg von Krogh et al.

Managers in manufacturing companies often keep process innovation activities tightly under wraps. Some companies have good reasons for keeping process innovations concealed. However, the authors’ research suggests that for most manufacturers, such defensiveness deprives companies of a valuable source of ideas for productivity improvement. Many manufacturers, they argue, can benefit from sharing process innovations rather than keeping them secret.