Innovation
Customers Our Guide to the Fall 2022 Issue
This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.
MIT Sloan Management Review
Latest Insights from MIT SMR
New Product Development
Adopting the Innovator’s Mindset
Lorraine Marchand, interviewed by Elizabeth Heichler
Business Models
Product-Led Growth Companies Find a New Way to Serve Customers
Barry Libert and Thomas H. Davenport
More Insights from MIT SMR
Innovation Strategy
Can Design Thinking Succeed in Your Organization?
Leaders can improve the odds of design-thinking success by first ensuring that their organization is prepared for it.
David Dunne et al.
New Product Development
Before Starting Your Own Business, Ask These Four Questions
Determining whether entrepreneurship is right the right path for you requires preparation and introspection.
Ben Laker
Customers
Inventing the Beauty of the Future: L’Oréal’s Stéphane Lannuzel
L’Oréal’s Stéphane Lannuzel discusses artificial intelligence’s role in technology innovation in the beauty industry.
Sam Ransbotham and Shervin Khodabandeh
Automation
Precision Medicine in Pharma: Sanofi’s Frank Nestle
Sanofi’s Frank Nestle explains how the pharma company is using AI to improve drug discovery and development.
Sam Ransbotham and Shervin Khodabandeh
Technology Innovation Strategy
The Trust Problem That Slows Digital Transformation
Leaders need to help their business and IT staff better respect each other’s capabilities.
Thomas C. Redman
Innovation Strategy
Strategically Engaging With Innovation Ecosystems
Connecting companies to clusters of startups, researchers, and investors can accelerate corporate innovation.
Philip Budden and Fiona Murray
Innovation Strategy
RAI Enables the Kind of Innovation That Matters
A panel of experts weighs in on whether responsible artificial intelligence hampers AI-driven innovation efforts.
Elizabeth M. Renieris et al.
Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Paul J. Zak and Abbie Lundberg
Technology Innovation Strategy
Becoming an ‘AI Powerhouse’ Means Going All In
Plenty of organizations dabble with AI, but Mastercard’s capabilities — and confidence — set it apart.
Thomas H. Davenport and Randy Bean
Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.