The drive to develop new ideas and foster change during an emergency can be cultivated even without a crisis.
Elsbeth Johnson and Fiona Murray
Latest Insights from MIT SMR
More Insights from MIT SMR
The COVID-19 pandemic has permanently changed social norms. Although there will be enormous challenges ahead, these changes nonetheless offer business leaders an opportunity to create a future that’s different from — and better than — the prepandemic “business as usual.”
The ease with which consumers have adapted to rapid change signals a future of more disruption.
Paul Nunes et al.
Past pandemics changed the course of history, but our knowledge economy may limit the impact of COVID-19.
Strategically guarding against panic, passivity, and impulsivity can help companies cope with uncertainty.