Six Stages of IT Strategic Management

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The management literature is full of valuable strategic planning methodologies for information technology (IT).1 Nonetheless, a survey of eighty organizations found that IT planners were not satisfied with their methodologies, that planning required too many resources, that top management commitment was not easily obtained, and that only 24 percent of the projects recommended in a plan were ultimately executed.2

We have grappled with these issues many times as we have tried to help organizations apply the vast array of suggestions. Over the years, we have organized the different issues arising in IT strategic planning into a structured framework. In this paper, we will present and illustrate this framework, a comprehensive IT strategic planning methodology that incorporates many of the suggestions offered in the literature and the results of our own field experiences.

Conditions for Effective IT Strategic Management

Many authors have studied the conditions that need to be in place for an IT strategic planning process to be effective. Boynton and Zmud argue that twenty issues are critical for effective IT planning efforts.3 Nine of these issues must be addressed in the planning agenda: internal politics, internal market, business strategy, business market, technology, organizational learning, organizational culture, IT infrastructure, and IT risk taking. Eleven issues relate to the planning process itself. It should be iterative and hierarchical, that is, involving managers at all levels. It should consider multiple time horizons, focus on action, commit participants and establish a planning team, elicit an organizational IT mission, consider organizational and environmental events, identify strategic opportunities and assumptions, and prioritize strategic options.

Boynton and Zmud conclude that the literature has not given enough attention to the following:

  • analyzing the internal culture;
  • addressing politics and the distribution of power;
  • determining the capabilities to accept, use, and institutionalize IT;
  • evaluating IT risks;
  • making sure that key members of the organization buy into the planning effort;
  • identifying and communicating the organizational role of IT;
  • identifying and responding to crucial organizational events; and
  • identifying the planning participants’ assumptions.

At a more general level, Hax and Majluf state that planning that is isolated from other managerial processes and top management concerns is misguided.4 This is a key issue: IT must be framed as part of the corporation’s overall management process. IT strategic planning is not a purely technical process, handled by IT specialists, but a managerial procedure that involves the organization as a whole.

References (51)

1. Some of the most well-known strategy methodologies for IT are as follows:

W.M. Zani, “Blueprint for MIS,” Harvard Business Review, November–December 1970, pp. 95–100;

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