Strategic Measurement examines the role of key performance indicators (KPIs) as a leadership tool. As a growing number of companies avail themselves of new metrics, new data sources, and new measurement tools, how are leaders using these new measurement activities to create organizational alignment and advance strategic objectives? A key, cross-cutting theme is to develop a deeper understanding of best practices around KPIs: What distinguishes KPIs from other metrics? How many KPIs should leadership focus on? How can KPIs be used to effect, rather than assess, change?
Research fellow, MIT Sloan Initiative on the Digital Economy