Strategic Measurement examines the role of key performance indicators (KPIs) as a leadership tool. As a growing number of companies avail themselves of new metrics, new data sources, and new measurement tools, how are leaders using these new measurement activities to create organizational alignment and advance strategic objectives? A key, cross-cutting theme is to develop a deeper understanding of best practices around KPIs: What distinguishes KPIs from other metrics? How many KPIs should leadership focus on? How can KPIs be used to effect, rather than assess, change?
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Research shows greater KPI transparency and clearer alignment are key to overall KPI effectiveness.
Michael Schrage and David Kiron
Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.
KPIs measuring customer satisfaction and/or customer loyalty aren’t good enough anymore.
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.